As a creative and a leader I specialise in driving transformative growth through brand strategy and marketing communications with extensive global and regional expertise. My career spans diverse industries where I've consistently led creative transformations, opening new value for organisations by merging creativity with strategic foresight.
Today I am a co-founder of we are open ltd., a creative transformation agency creating a world we all want to live in. We are globally recognised creative leaders, innovators, and transformers with decades of combined experience driving change for some of the world’s most iconic brands and impactful causes.
I bring deep expertise in creative leadership and as a creative, having pioneered social engagement strategies across ITC, tech, health, fmcg and social sectors. I've led multiple award-winning campaigns recognised at Cannes Lions, Effies and the likes, with further acknowledgment from institutions like the United Nations and European Parliament.
At we are open, our shared approach isn’t just about ideas—it’s about creating good growth, shaping culture, crafting futures, and creating meaningful connections that resonate far beyond the brief. We seek to redefine what’s possible for brands and businesses. Our mission is clear: to use creativity as a force for good, driving growth, impact, and innovation. Making creativity a driver of both commercial success and societal progress delivering measurable brand value.
I find my happy place by the ocean and nature. When not working, you’ll find me sailing or surfing or both. I find importance in the balance of everything—both personally and professionally. I am a proud father and a happy husband who believes in joy, building trust, curiosity and being open to learn every day.