Jason DeLand

Jason DeLand

Founding Partner at Anomaly
New York, United States

About me

Jason DeLand is the former Partner and Director of Development for G2 Worldwide. While at G2, Jason directed the Diet Coke business and worked at the Grey Global Group level to integrate service offerings.

Before joining G2, Jason spent two years as Senior VP, Sales & Marketing for PCCW/Hong Kong Telecom, the largest marketer in Hong Kong and one of the Top 50 marketers in Asia. While at PCCW, Jason helped lead a marketing restructuring of the company's Business to Consumer group, worked on M&A marketing strategy, developed new product/content initiatives for Greater China and managed several agency relationships.

Jason began his career at the New York office of TBWA/Chiat/Day - where he became the New Business Director at 22 years of age. At TBWA/Chiat/Day Jason established a winning mentality & track-record amongst the new business team and put in place a sustained and integrated agency marketing program.

Sector Experience

Positions

Founding Partner
New York, United States
April 2004 - Present (20 years 7 months)
Formerly, Jason was the New Business Head at TBWA/Chiat/Day, SVP of Marketing for PCCW Hong Kong Telecom, and a Partner for the Brand Consultancy G2 Worldwide.
While at G2, Jason served as Partner and Head of Business Development where he worked at the Group level to integrate service offerings and compensation structures.
Prior to G2, Jason spent two years as SVP, Sales and Marketing for PCCW - Hong Kong Telecom, one of the largest marketers in Hong Kong. While at PCCW, Jason helped lead a marketing restructuring of the company's Business to Consumer group, developed M&A marketing strategy, created new product/content initiatives for Greater China and managed several agency relationships, including Omnicom's BBDO and WPP's Ogilvy.
Jason began his career at the New York office of TBWA/Chiat/Day, where he became the New Business Director at the age of 22. At TBWA/Chiat/Day, Jason helped establish a winning track record and mentality within the agency and put in place a sustained and integrated agency marketing program.
In 2012, Jason was recognized on AdWeek's "Young Influentials: 20 Under 40" list. 
Anomoly
New York, United States
Partner
New York, United States

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