"Profits should not come from creating the world’s problems, but from solving them.”
– Paul Polman, Unilever CEO 2009-19.
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What happens when the stories we tell ourselves, as societies and businesses, are holding us back from meaningful change?
– Read the finnish version here:
https://www.mrktng.fi/luovuus/kuka-viela-haluaa-olla-kuluttaja/
It’s hard for business-as-usual to play a credible part in solving the big challenges of our time, from wellbeing at work to sustainable growth. We propose a solution around embracing the dreaded C-word, and embarking on a process of Creative Transformation to build a culture of creativity. The first step? Openness.
– Read the finnish version here:
https://www.mrktng.fi/luovuus/yritys-ei-ole-kopiokone/
Do you feel like you’re doing more and more work but achieving less and less meaningful change? One possible explanation: according to neuroscientist Iain McGilchrist, we live in times of left hemisphere tyranny.
– Read the finnish version here:
https://www.mrktng.fi/luovuus/on-luovuustransformaation-aika/
The C-word is a bit like love, impossible to define, yet, in the legendary words of a Supreme Court justice, we “know it when we see it.”
Read the finnish version here: https://www.mrktng.fi/luovuus/kuka-viela-pelkaa-l-sanaa/