Isidora Radojcic
Co-Founder at Creative Disorder Studio
Belgrade, Serbia

Isidora Radojcic Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?
I believe it's really important to have a festival that gathers so many people from around the world, coming from different backgrounds. It opens many angles to the creative industries which is exactly what creativity needs - diversity, fresh perspective and new people. That is why I am thrilled to take part in the PHNX jury this year.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It is really a breath of fresh air to see so many creative people from so many different backgrounds at one place sharing their points of view. Also, I think it's really important that PHNX is giving a chance to young creatives, as well as experienced ones, to share their perspective. That is the future of creativity.
What do you think of the idea of free entry until the shortlist stage?
Honestly, I can't imagine anyone thinking this could be a bad idea. It gives you the feeling of fairness which we lack in so many spheres. Maybe I would go with the analogy of open doors to creative thinkers and creative work in general.
How would you define the perfect PHNX Awards winner?
An idea that makes you laugh, cry, really think about where we are as humanity or that makes you proud that you are a part of the creative industry.
What is having the biggest impact on creative trends at the moment?
I think I must say - the famous artificial intelligence. It's a bit amazing, a bit frightening, a bit 'it can do so much work instead of me' and a bit 'will it take over our jobs'. In a word, I think it's great that we are here.
Who would you nominate as your two or three “creatives of the year”?
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