Fer Franco Larrea Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It is important because it is a festival that seeks to be equitable and accessible for and with all markets. Additionally, it brings together many talents from different disciplines.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
The more people contribute to our industry, the better it will be. It is very valuable to hear all the different perspectives of individuals, as in the end, it adds up to making this industry better every day.
What do you think of the idea of free entry until the shortlist stage?
I believe it makes it more democratic and participatory, also providing a greater opportunity for their work to be evaluated by a wide variety of people.
How would you define the perfect PHNX Awards winner?
The idea, especially with excellent execution. I don't see this only for PHNX; I see it in general because, in the end, that's our industry – always seeking to make an impact from a new perspective.
What is having the biggest impact on creative trends at the moment?
Certainly, Artificial Intelligence is strongly impacting the way brands approach new opportunities. Moreover, it is proving to be of great assistance when presenting and executing these ideas.
Who would you nominate as your two or three “creatives of the year”?
Anselmo Ramos y Gaston Bigio
.