About me
Passionate About Creativity
From an early age, my fascination with creativity became evident. My family’s journey has led me to live in various cities, including Santiago de Chile, Ambato, and Quito, and currently, I reside in Guayaquil. My professional path has been defined by a relentless pursuit of opportunities to express my passion for creativity.
My academic background spans Architecture, Design, and Social Communication. However, my instinct drew me to the world of Advertising, where I started as a Production Assistant, advanced to Account Executive, and ultimately found my place as an Art Director.
Throughout my career, I’ve had the privilege of collaborating with diverse brands, both nationally and internationally, earning over 160 awards. My unwavering desire to learn and grow professionally led me to work in Ecuador's two most prominent markets.
I began my journey as an Art Director, progressed to Creative Director at McCann Erickson, and later became General Creative Director at Maruri Grey Quito. My career then led me to Ogilvy Ecuador, where, in my first year as Creative Director, we secured second place in local rankings, consistently maintaining a position among the top three creative agencies in the country for a decade. This success propelled me to the role of General Creative Director and earned me an invitation to join Ogilvy’s Latin American Creative Council.
In 2020, Ogilvy’s Guayaquil office achieved third place in Latin America and seventeenth worldwide in the Cadre ranking—an accomplishment I consider one of the highlights of my career. That same year, I was honored as one of the Top 50 Creatives in Latin America by the Ojo de Iberoamérica.
After dedicating a year to building my own artisanal preserves brand, an opportunity arose in Central America. I joined Publicidad Comercial Mullen Lowe Nicaragua, where I have been working for the past two years.
I’ve also had the honor of serving as a jury member at various prestigious festivals, including Ojo de Iberoamérica, New York Festival, OneEye, PHNX, and Young Lion.
My love for art, photography, and cooking led to the creation of Casa Roja, a line of handcrafted artisanal preserves featuring over 20 products in its catalog. Today, we distribute seven of these products across multiple points of sale in four cities in Ecuador.
I am a proactive, entrepreneurial, and innovative professional, deeply passionate about obsessively developing ideas. I firmly believe in teamwork and am committed to establishing workflows that foster productivity, efficiency, and effectiveness within agencies and their teams.