Jimmy Adtani Interview(s)

I wanted to be a part of a community of marketers and advertisers and felt like an international organization like Adforum was a great platform to begin with. Hopefully, I can connect with my peers, learn, and become a better creative. Also, award show judging is a great way to look at the amazing work that creatives worldwide are doing. It will only help me become a better thinker.

The hybrid model is a great way to let people from different parts of the world judge an idea. It will be less biased, and the work will go through tougher critics because it isn't about the culture of a particular region anymore. The idea has to be bigger than that and stand through tougher tests.

That sounds like a brilliant idea. I have worked at smaller agencies and a lot of times the owner won't be willing to put money for award show submissions (at least not in multiple shows), because they are afraid bigger agencies will win or it might be a waste of their resources. This method might level the playing field for agencies with fewer resources.

Advertising is at a point where it's not just about advertising a product or service anymore. It's about tapping into emotions or changing behavior or making a positive impact. Think Ted Lasso as a Creative Director. What will he do for Brand X?

AI is having the biggest impact on creative trends at the moment, but I believe that social influencers are indirectly dictating a lot of what brands should do, which is having things look and feel organic rather than an ad.

The Google Pixel Super Bowl ad of a blind person taking pictures was incredible.
Overall, Liquid Death is turning heads and Oatly is a close third.