Herman Mkamba Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?

Joining the PHNX jury offers a chance to celebrate innovation, inspire excellence, and shape industry standards.

What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?

The hybrid jury reflects diverse perspectives crucial for a comprehensive evaluation, It ensures balanced judgment, aligning creativity with strategic relevance and intended objectives

What do you think of the idea of free entry until the shortlist stage?

Offering free entry until the shortlist stage democratizes participation, fostering inclusivity and discovering exceptional talent. It's a commendable initiative.

How would you define the perfect PHNX Awards winner?

The perfect PHNX Awards winner embodies innovation, impact, and authenticity, demonstrating creative excellence while driving positive change within their industry.

What is having the biggest impact on creative trends at the moment?

Emerging technologies such as AI augmented reality, and immersive experiences are significantly shaping creative trends, offering novel avenues for expression and engagement.

Who would you nominate as your two or three “creatives of the year”?

I don’t want to be bias, I'll skip this for now :(