Herman is an Advertiser and Media graduate from the University of Dar es Salaam with B.A in Public Relations and Advertising. He joined Smart Codes Ltd, a full-service digital agency, as the Digital Strategy & Research officer and later shifted to the Media Department as Lead Media Manager.
He is proficient in optimizing online advertisements to achieve the highest possible ROI for clients, He always likes to look on the optimistic side of the brand, but realistic enough to understand the dynamic of the product life cycle.