Israel Ogunseye is a marketing leader from Lagos, who excels at building brands with a performance and legacy prism. He has well, over 10 years of experience in leading brands in Africa telling their stories and driving usage and adoption across strategy, digital and experiential channels. He has deep experience in fintech and payments, OEM, mobility tech and consulting. He is also a Publisher of TheFintechAfrica.com where he journals the story of fintech across the African continent. He presently leads the marketing of the BuildBay.