John Yengo
Chief Marketing Officer at Old Nassau Imports (Double Cross Vodka)
Cincinnati, United States
About me
Senior executive and leader within both large and small organizations with extensive marketing experiences. Classically trained CPG executive with both agency and client-side leadership roles. Led growth of boutique digital/advertising agency that was acquired by Omnicom in 2008. Then created the most successful Saatchi & Saatchi X satellite office for Publicis Worldwide. Independent consulting practice works with large and start-up organizations to help accelerate growth.
Specialties: A unique combination of business and marketing experiences that few can offer. Hands on leadership has spanned large corporations, start-up environments, consulting and agency services. Agency experience spans classical, digital and shopper marketing solutions.
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Positions
Chief Marketing Officer
Old Nassau Imports (Double Cross Vodka)
United States
September 2016 - Present (8 years 4 months)
Leading all marketing and brand management efforts for a start-up luxury spirits company with a tremendous brand...Double Cross Vodka. This luxurious brand has been honored to be the only vodka ever awarded gold medals for both taste and package design by the San Francisco World Spirits Competition. Working within the three-tier sales/distributor model, must engage with in-house sales team and distributors to gain both on-premise and off-premise account priority.
Board Member & Member of Strategic Planning Committee
Greater Cincinnati Energy Alliance
United States
August 2012 - Present (12 years 5 months)
In April 2010, the Greater Cincinnati Energy Alliance (GCEA) was one of 25 organizations nationwide awarded a competitive “Better Buildings” grant from the U.S. Department of Energy. The $17 million award helped the Energy Alliance expand its offerings to homeowners and non-profits in Greater Cincinnati and develop programs to help commercial and multi-family buildings reduce their energy waste. The GCEA has recently expanded offerings into solar energy through Solarize Cincinnati.
Founder
Yengo Strategic & Consulting Services
United States
February 2010 - Present (14 years 11 months)
Partnering with organizations exploring change and new direction within their marketing organization. Leveraging both large and small company experience to help clients identify areas of strength and execute plans to grow the business. Vast client services experience provides strong basis for successful working relationships with a broad range of individuals. Programs launched with global and small organizations: Essilor, GESD Capital Partners, Chiquita, Procter & Gamble, DotLoop, Definity Partners, Signature Risk Partners and others.
Founding Board Member & Member of Governance Committee
Pitch In For Baseball
United States
2005 - Present (20 years)
Pitch In For Baseball is a global non-profit organization who's mission is to improve the emotional, social and physical well-being of children around the world through the game of baseball. Children have been helped in the Katrina and Joplin devastation communities and over 65 different countries around the world. Pitch In For Baseball has shipped over 175,000 pieces of equipment worldwide.
Executive Vice President & Managing Director
Saatchi & Saatchi X
United States
August 2012 - January 2016 (3 years 5 months)
A true start-up environment. As Managing Director, hired/trained new 20 person staff in the first 60 days, built out office space, managed P&L and handled all HR issues. Developed broad client base and built out unique agency skill set to manage Wendy's North American merchandising and menu board design.
Advisor
CincyTech USA
United States
June 2010 - December 2012 (2 years 6 months)
CincyTech is a public-private seed-stage investor whose mission is to strengthen the regional economy by driving talent and capital into scalable technology companies in Southwest Ohio. Investments focus on enterprise software, technology-enabled services, bioscience products, digital marketing technologies and consumer digital companies. Our work helps to create, find and coach new ventures in Cincinnati.
Partner & Executive Vice President
Cincinnati, United States
2000 - January 2010 (10 years)
Barefoot Proximity is a global digital and eCRM agency with more than 2,000 employees in 59 offices around the world.
John served as an equity partner for 10 years, leading the strategic efforts with clients such as P&G, Church & Dwight, Del Monte, and others. Barefoot was sold to the global holding company, Omnicom, in 2008 to establish their largest digital agency presence in the U.S.
John served as an equity partner for 10 years, leading the strategic efforts with clients such as P&G, Church & Dwight, Del Monte, and others. Barefoot was sold to the global holding company, Omnicom, in 2008 to establish their largest digital agency presence in the U.S.
Vice President
IBM
United States
April 1999 - July 2000 (1 year 3 months)
Marketing Director
Procter & Gamble
United States
June 1986 - March 1999 (12 years 9 months)
Led all marketing for P&G’s critical U.S. Laundry business consisting of 9 brands, 10 agency relationships and delivering $3.6 billion in annual revenue.
Education
BA Economics
Activities and Societies: Lettered in Varsity Basketball, Golf & Lacrosse
MBA Finance & Marketing
Activities and Societies: Graduate Resident Adviser for two undergraduate resident halls
