About me
With a degree in Advertising and a specialization in creativity and marketing, I've been working in independent agencies starting as planner until CD / Account Grouper and freelance international copywriter. In 2009 I joined the creative team of (anónimo), the best independent agency in Mexico. In 2013 I joined BBH London as international freelance copywriter for local market campaigns. In 2017 I joined Wellcom International also as international freelance Creative Director. In 2021 I'm collaborating with Apple as one of the several CD for Latin America.
Languages
- Spanish - Native
- English - Pro
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
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Wunderman Thompson
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Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
International Freelance Copywriter
BBH London
October 2013 - Present (10 years 11 months)
Adaptación de campañas al mercado local. Dirección Creativa de spots. Creación y análisis de guión y piezas publicitarias para el segmento al que va dirigido. Marcas: AXE, Dove, Parker, Rubbermaid.
Creative Director
Joe Agency
Mexico
July 2017 - September 2020 (3 years 2 months)
Estrategia, conceptualización y creatividad tanto offline como online con enfoque al mercado hispano en USA. Marcas: Topo Chico, Spotify, L.A. Care, Major League Baseball, Toyota, Ram, Sports Illustrated.
Creative Director / Key Accounts Manager
Cliente & Medio. Linking Minds
Mexico
December 2014 - December 2015 (1 year)
Servicio a Cliente, Creatividad, Branding y estrategia digital- , OOH. Creación de Contenidos. Campañas Internas y digitales para: Pirelli, Hunter Douglas. Servicio Postal Mexicano, PAE, Cartoon Network y Time Warner. Manejo de pautas digitales, estrategia y presupuesto.
Associate Creative Director
Upgrade Mkt
January 2013 - December 2014 (1 year 11 months)
Creativo, implementación de campañas, estrategia, activaciones y logística de eventos para: Cervecería Cuauhtémoc Moctezuma (Indio, Tecate, Sol, Heineken, Coors Light, Dos Equis), PepsiCo (Sabritas, Mafer, Sonric 's), VW, Burger King, Bonafont, Mabe.Acciones BTL y experiencias digitales. Coordinación de RS.
Copywriter / Creativo
(anónimo)
July 2009 - February 2012 (2 years 7 months)
Campaña y estrategia publicitaria para: Carta Blanca, Bohemia, Cerveza Superior, Jose Cuervo, Seat. Krispy Kreme, Häagen Dazs, Nike y Porsche.Especialista en estrategia y creatividad ATL, BTL y Digital.
Education
May 2021 - May 2021 (1 second)
May 2021 - May 2021 (1 second)
Other professional activities
PHNX Tribute 2020
Awards Jury Member
