Renzo Viacava

Hello, I'm Renzo Viacava and I've been working in advertising for more than 20 years. I started as copywriter at Quorum s&s, then I migrated to Ecuador at McCcann. I spent several years until I returned to Peru to Publicis, which allowed me to work on projects in Brazil and Spain. Then move on to Ogilvy and launch Geometry for Peru. Go to Quorum as DC and then to BBDO to enter Mccann Lima. I decided to venture back into Ecuador with MullenLowe. After a couple of years, i returned to Havas Peru where currently worked. During my career I have been lucky enough to win several awards such as cannes, oneshow, effie, etc.

Thinking about the years, I still like advertising like the first day and I feel that it is becoming more and more relevant to look for relevance from entertainment.

I think the best way to connect with people is through emotions.

I have managed brands such as Diners Club, Hyundai, Volvo, Visa, Pilsen Callao, Movistar, Helados Pingüino (Unilever), Chevrolet, Huggies (Kimberly Clark), Plenitud (Latam), KFC, Mapfre, Nissan and others.

I have won some national and international awards, including CANNES, El Ojo de Iberoamérica, El Sol de San Sebastián, London Festival, One Show, EFFIE and more.