Gabriel Cavalheiro Interview(s)

I am glad to have been on the PHNX jury since the first year, last year unfortunately I couldn't participate because I was moving to Spain at the same time, so this year I am happy to be here again.

I love it. I think this is the best way to judge whether an idea works or not. On the other festivals, we only have the "approval" of the creative leaders of the networks, and the awards almost always become an egopolitical dispute between them. Here at PHNX we have many different points of view that best represent what the main goal is that we all work towards. It is more democratic and better represents our society, not our industry.

I think is a good idea. Provides opportunities for small agencies without big network budgets to give their shots.

To be the perfect PHNX Awards winner according to my criteria, the idea must:
- Be real
- Be new
- Talk to the real target. Not some idea created by ourselves for ourselves.
- Timeless
- Have a good craft

I must say technology. We are living in a great time of discoveries and inventions that create new problems and need new solutions. For me, it is a perfect time for us (creatives).

Anselmo Ramos, Daniel Lobatón, Guilherme Rácz