Renzo Viacava Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
For several reasons: knowing first-hand what the advertising community considers a good idea to send to a festival. Share my criteria and experience about what should be a good idea.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think it is the most appropriate, for an idea to see the light correctly is the job of everyone, agency, client and suppliers.
What do you think of the idea of free entry until the shortlist stage?
I think it's spectacular because money should not be an obstacle to seeing a good idea.
How would you define the perfect PHNX Awards winner?
An idea that surprises everyone, client, creatives, society, providing a new point of view.
What is having the biggest impact on creative trends at the moment?
The speed of content consumption tests us to create with impact and relevance in mind.
Who would you nominate as your two or three “creatives of the year”?
Anselmo Ramos
Gaston Bigio
Daniel Lobaton
Gaston Bigio
Daniel Lobaton
.