Title | Banking a Fifth Third Better (:30) |
Agency | Pereira O'Dell |
Campaign | This is Banking a Fifth Third better. |
Advertiser | Fifth Third Bank |
Brand | Fifth Third Bank |
Date of First Broadcast/Publication | 2017 / 5 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Tagline | "This is banking a Fifth Third better.” |
Story | Pereira & O'Dell's campaign for Fifth Third Bank leverages the company name in fraction form 5/3 or, alternatively, 166.7% to illustrate its competitive advantage and how it goes the extra mile. |
Media Type | Television |
Length | |
More Information | https://www.53.com/ |
Music | Banjo Music |
Chief Creative Officer & Co Founder | PJ Pereira |
Executive Creative Director | Robert Lambrechts |
Executive Creative Director | Jason Apaliski |
Creative Director | Michael Gurman |
Associate Creative Director | Katie Brinkworth |
Copywriter | Jonathan Carl |
Art Director | DJ Murphy |
Copywriter | Tracy Silagi |
Art Director | Rachel Ngun |
Senior Social Creative | Oscar Nilsson |
Associate Design Director | Moses Kelany |
Creative | Aaron Dietz |
Creative | Mandy Dietz |
Creative | Matt Courtney |
VP of Production | Jeff Ferro |
Executive Interactive Producer | Erin Davis |
Senior Producer | Victoria Whitlow |
Producer | Angela Zappella |
Senior Print Producer | Owen Bly |
Social Content Producer | Josh Diaz |
Editor/Animator | Joel Hopper |
Director of Project Management | Lindsey Anderson |
Project Manager | Alysa Fukunaga |
Director of Business Affairs | Russ Nadler |
Business Affairs Coordinator | Christina Hadley |
Chief Executive Officer (CEO) | Andrew O’Dell |
Managing Director | Henry Arlander |
Director of Client Services | Ryan Toland |
Group Account Director | Natalie Nymark |
Account Supervisor | Alex Wilbanks |
Account Supervisor, Social Lead | Heather Wargnier |
Account Executive | Anna Raynor |
Account Executive | Morgan Theis |
Chief Strategy Officer | Matt Herrmann |
Senior Brand Strategist | Beth Windheuser |
Director of Communications Strategy | Ashley Wells |
Strategist | Breanne Brock |
Social & Community Strategist | Sheena Wakely |
Social Media Analyst | Luis Aguilar |
Communications Director | Molly Parsley |
Production Company | Caviar Films Los Angeles |
Editorial Company | Rock Paper Scissors |
Finish/VFX | NTropic SF |
Telecine | NTropic SF |
Sound Design | Barking Owl |