Title | ebay - Fashion - eBay Fashion TV Commerical - Own It |
Agency | Pereira O'Dell |
Campaign | eBay Fashion | Love it. Shop It. Own It. |
Advertiser | eBay |
Brand | eBay Fashion |
Date of First Broadcast/Publication | 2017 / 5 |
Business Sector | Apparel, Fashion & Footwear |
Tagline | Love It. Shop It. Own It. |
Story | eBay invites you to find your own, unique style at eBay Fashion, in its latest commercial from Pereira & O’Dell, aiming to highlight that “when you see something you love, eBay will have it”. The 30-second spot, released with the message “Love it. Shop it. Own it.”, features young women who are inspired by things they see in the world around them, such as a yellow and burgundy silk tiered floral print dress, silver lace-up stacked heels, and a leather bag, and buy them on eBay. "Love it. Shop it. Own it." - https://www.youtube.com/watch?v=iPq61NSPkPw The song playing in the background is “Ooh La La” by former Gossip frontwoman Beth Ditto, from her debut solo album “Fake Sugar”, set to be launch on June 19. Her album comes out on the heels of the first flight of the campaign, which helps to reinforce that eBay is a place to shop for seasonal trends and not just for old pre-owned and vintage items. Ads are currently running across network and cable TV, as well as digital pre-roll. Some media highlights include primetime placements during Dancing with the Stars, Grey’s Anatomy, The Big Bang Theory, as well as The Tonight Show with Jimmy Kimmel. Find your own, unique style at: http://www.ebay.to/2pX0cCa |
Media Type | Television |
Length | |
Soundtrack | “Ooh La La” by Beth Ditto |
More Information | http://www.ebay.com/fashion |
Chef Creative Officer & Co-Founder | PJ Pereira |
Executive Creative Director | Jason Apaliski |
Executive Creative Director | Robert Lambrechts |
Senior Art Director | Ali Sooudi |
Copywriter | Simon Friedlander |
Copywriter | Tracy Silagi |
Director of Project Management | Lindsey Anderson |
VP Production | Jeff Ferro |
Executive Producer | Anastacia Maggioncalda |
Producer | Julie Costanzo |
Director of Business Affairs | Russ Nadler |
Business Affairs Coordinator | Christina Hadly |
Chief Strategy Officer | Matt Herrmann |
Strategy Director | Sam Renbarger |
Director of Client Services | Ryan Toland |
Account Director | Nidhi Chinai |
Account Executive | Chelsea Larson |
Production Company | Anonymous Content |
Director | Crystal Moselle |
Editor | Max Koepke |