Title | Todd |
Agency | Pereira O'Dell |
Campaign | Todd |
Advertiser | Ad Council |
Brand | National Highway Traffic Safety Administration |
Date of First Broadcast/Publication | 2015 |
Business Sector | Road Safety |
Tagline | Stop the texts, stop the wrecks. |
Story | Not all text and driving PSAs lead to a traumatizing highly-produced slow-motion car wreck. This pro-bono spot by Pereira & O’Dell for The Ad Council and National Highway Traffic Safety Administration (NHTSA) takes a different approach to demonstrate that distracted driving will negate any good will you may have created. Todd is a seemingly good person who washes his dishes, helps the neighbor water the hedges and makes a great pot of coffee for his co-workers but when he is caught texting and driving, his peers are shocked at Todd’s lack of consideration. C’mon Todd, really? Stop the texts, stop the wrecks. #StopTheTexts |
Media Type | Web Film |
Length | |
More Information | http://www.nhtsa.gov/ |
Chief Creative Officer | PJ Pereira |
Executive Creative Director | Dave Arnold |
Creative Director, Copywriter | Jake Dubs |
Associate Creative Director | Neil Ramanan |
Head of Production, New York | Michelle Lamont |
Producer | Tamara Lecker |
Director of Business Affairs | Russ Nadler |
Account Director | Ashley Brown |
Account Supervisor | Joelle Hadaya |
Chief Strategy Officer | Matt Herrmann |
Strategist | Anna Bedineishvili |