Title | Endangered Song |
Agency | DDB New York |
Campaign | Endangered Song |
Advertiser | Smithsonian |
Brand | Smithsonian's National Zoo and Conservation Biology Institute |
Date of First Broadcast/Publication | 2014 / 4 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Share this song. Or it will go extinct. DDB New York collaborated with The Smithsonian's National Zoological Park and Conservation Biology Institute for an Earth Day campaign with a twist. The analog-meets-digital campaign features a real, live record, featuring "Sumatran Tiger," an unreleased song by indie rock band Portugal. The Man. |
Media Type | Digital |
Length | |
More Information | http://www.endangeredsong.si.edu |
Editing Company | Fluid |
Chief Creative Officer | Matt Eastwood |
Art Director | Michael Kushner |
Copywriter | Daniel Paredes |
Group Creative Director | Andrew McKechnie |
Executive Creative Director | Menno Kluin |
Creative Director | Julie Beasley |
Creative Director | Mariana Costa |
Producer | Nina Horowitz |
Head of Production | Ed Zazzera |
In-house Editor | Kyle McMorrow |
Account Director | Marina Zuber |
Account Supervisor | Angelina Singleton |
Account Executive | Dan Coleman |
Technical Director | Jamie Templeton |
Digital Design | Megan Sheehan |
Digital Producer | Meredith Moffat |
Community Manager | Gurbani Chadha |
Senior Content Strategist | Ryan Fenn |
Production Company | Kamp Grizzly |
Music Production House | Squeak Clean |
Editor | John Piccolo |
Editor | Rhys Hecox |
Editor | Christian Oreste |
Executive Producer | Laura Relovsky |
Audio Mixing | David Wolfe |