2024 MAD STARS Award Winners

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2024 MAD STARS - Crystal - Sectors: Foods
PIVOT (Special Category)

Go for launch

AGENCY: Wolf BKK
BRAND: CP Chicken
CATEGORY: Sectors: Foods
AWARD: Crystal
ADVERTISER: CP Chicken

2024 MAD STARS - Crystal - Sectors: Non-for-Profit/Charity/Government
Radio & Audio Stars (SOLUTION)

The Impossible Bedtime Story

AGENCY: Droga5
BRAND: ProLiteracy
CATEGORY: Sectors: Non-for-Profit/Charity/Government
AWARD: Crystal
ADVERTISER: ProLiteracy

2024 MAD STARS - Crystal - Sectors: Non-for-Profit/Charity/Government
Innovation Stars (SOLUTION)

The Impossible Bedtime Story

AGENCY: Droga5
BRAND: ProLiteracy
CATEGORY: Sectors: Non-for-Profit/Charity/Government
AWARD: Crystal
ADVERTISER: ProLiteracy

2024 MAD STARS - Crystal - Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services
2024 MAD STARS - Crystal - Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
2024 MAD STARS - Crystal - Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
Entertainment Video Stars (VIDEO)

My Parent is A Tiktoker

AGENCY: BBDO Bangkok
BRAND: Five Star Chicken
CATEGORY: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
AWARD: Crystal
ADVERTISER: CPF Restaurant and Foods Chain Co.,Ltd.

2024 MAD STARS - Crystal - Use of Direct Marketing: Ambient Media
Direct Stars (SOLUTION)

Project Yellow Canteen

AGENCY: Innocean Indonesia
BRAND: Dulux
CATEGORY: Use of Direct Marketing: Ambient Media
AWARD: Crystal
ADVERTISER: Dulux

2024 MAD STARS - Crystal - Outdoor Craft: Photography
Outdoor Stars (SOLUTION)

Magnificent

AGENCY: The Nine Shanghai
BRAND: Yotkan Ancient City in Xinjiang, China
CATEGORY: Outdoor Craft: Photography
AWARD: Crystal
ADVERTISER: Yotkan Ancient City in Xinjiang, China

2024 MAD STARS - Crystal - Sectors: Foods
Film Stars (SOLUTION)

The Wait Is Over

AGENCY: McKinney
BRAND: Popeyes
CATEGORY: Sectors: Foods
AWARD: Crystal
ADVERTISER: Popeyes

2024 MAD STARS - Crystal - Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services
2024 MAD STARS - Crystal - Practices & Specialism: Launch or Re-Launch
PR Stars (SOLUTION)

The Right to Care Card (film)

AGENCY: MullenLowe TREYNA
BRAND: Quezon City Local Government
CATEGORY: Practices & Specialism: Launch or Re-Launch
AWARD: Crystal
ADVERTISER: Quezon City Local Government

2024 MAD STARS - Crystal - Type: Movies
Entertainment Video Stars (VIDEO)

Midnight

AGENCY: TBWA\Media Arts Lab
BRAND: iPhone 15
CATEGORY: Type: Movies
AWARD: Crystal
ADVERTISER: Apple

2024 MAD STARS - Crystal - Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services
Viral Video Stars (VIDEO)

Midnight

AGENCY: TBWA\Media Arts Lab
BRAND: iPhone 15
CATEGORY: Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services
AWARD: Crystal
ADVERTISER: Apple

2024 MAD STARS - Crystal - SDGs: Gender Equality
SDGs (Sustainability Development Goals) Stars (PSA)

MIS[S]DIAGNOSED (Board)

AGENCY: MullenLowe MENA
BRAND: Organon
CATEGORY: SDGs: Gender Equality
AWARD: Crystal
ADVERTISER: Organon

2024 MAD STARS - Crystal - Sectors: Non-for-Profit/Charity/Government
Outdoor Stars (SOLUTION)

Sea Lion

AGENCY: Dentsu Creative Manila
BRAND: Greenpeace Philippines
CATEGORY: Sectors: Non-for-Profit/Charity/Government
AWARD: Crystal
ADVERTISER: Greenpeace Philippines

2024 MAD STARS - Crystal - Communication Design: Posters
Design Stars (SOLUTION)

Sea Lion

AGENCY: Dentsu Creative Manila
BRAND: Greenpeace Philippines
CATEGORY: Communication Design: Posters
AWARD: Crystal
ADVERTISER: Greenpeace Philippines

2024 MAD STARS - Crystal - Sectors: Non-for-Profit/Charity/Government
Print Stars (SOLUTION)

Sea Lion

AGENCY: Dentsu Creative Manila
BRAND: Greenpeace Philippines
CATEGORY: Sectors: Non-for-Profit/Charity/Government
AWARD: Crystal
ADVERTISER: Greenpeace Philippines

2024 MAD STARS - Crystal - Use of Direct Marketing: Use of Digital in a Direct Marketing Campaign
2024 MAD STARS - Crystal - Use of Media: Use of Special Events & Stunt/Live Advertising
Media Stars (SOLUTION)

Heroes' Belated Graduation (Board)

AGENCY: DminusOne
BRAND: Binggrae
CATEGORY: Use of Media: Use of Special Events & Stunt/Live Advertising
AWARD: Crystal
ADVERTISER: Binggrae

2024 MAD STARS - Crystal - Practices & Specialism: Corporate Responsivility & Creating Shared Value