Five Star Chicken - "My Parent is A Tiktoker" by MAD STARS 2024
Filter results by
| Title | My Parent is A Tiktoker |
| Brief | Gen-Z in Thailand spend more time on TikTok than with their families in a year. Five Star Chicken has been synonymous with Quality Time at home for 37 years. "My Parent is a TikToker" transforms parents into TikTokers to reach out to their children. We casted over 300 Gen-Z individuals who hadn't visited their homes in years and paired their parents with a TikToker their children are following. Our mission is to urge every Gen-Z individual to come home and have quality time with family by taking over TikTokers' accounts. Released for the Thai national long holiday, Songkran, when many Thais visit their hometowns to reunite with family.Here are Tiktok videos with Subtitle.https://drive.google.com/drive/folders/1NEaKRR4fgH69EjocncwZlmvck4XuYvk2?usp=drive_linkThe film instantly became a sensation, garnering over 13 million views across all platforms with 22 million impressions and a reach of 16 million. The emotional impact inspired 50 review videos on YouTube and TikTok, accumulating 3.6 million views. 80% more younger generations went home during Thai New Years with Five Star Chicken (Google Trend: Apr 2022 & Apr 2023) |
| Agency | BBDO Bangkok |
| Campaign | My Parent is A Tiktoker |
| Advertiser | CPF Restaurant and Foods Chain Co.,Ltd. |
| Brand | Five Star Chicken |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Branded Content |
| Chief Creative Officer | T....rn Bo.....ate Subscribers Only |
| Creative Director | R..k F...o Subscribers Only |
| Creative Group Head | Su....rk Si......sri Subscribers Only |
| Art Director | Na....rn Pu.....en Subscribers Only |
| Group Business Director | T....na Vas.......ong Subscribers Only |
| Business Director | P....ma Th......rak Subscribers Only |
| Account Director | Ka.....ip Cha......kij Subscribers Only |
| Account Manager | Na....ka Mus......sri Subscribers Only |
| Agency Producer | To....ak Jira.........gsri Subscribers Only |
| Head of Brand and Digital Planning | P...it Kun.......chai Subscribers Only |
| Strategic Planning Manager | Pr......orn C....ai .a Ay....ya Subscribers Only |
| Director | Te....ol S...ta . S...ta H...e Subscribers Only |
| Assistant Director 1 | M...o Te....ee . S...ta H...e Subscribers Only |
| Assistant Director 2 | N...t V....uk . S...ta H...e Subscribers Only |
| Assistant Director 3 | Ki.....un Jo......wut . S...ta H...e Subscribers Only |
| Producer | C....pa Plo......ung . S...ta H...e Subscribers Only |
| Cinematographer | Ch.....wut Cho......sak . S...ta H...e Subscribers Only |
| Sound Record | A....rp Su.....hon . S...ta H...e Subscribers Only |
| Casting | Na.....ra M....ne . S...ta H...e Subscribers Only |
| Stylist | Mo....ip N...ng . S...ta H...e Subscribers Only |
| Editor | S....ut Kaw........wong . S...ta H...e Subscribers Only |
| Sound Mix | D...i Sut......ree . S...d S...e Subscribers Only |