2024 MAD STARS Award Winners

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2024 MAD STARS - Bronze - Film Craft: Art Direction/Production Design
Film Stars (SOLUTION)

The Makers, episode 1

AGENCY: Micotto Studios
BRAND: Infiniti
CATEGORY: Film Craft: Art Direction/Production Design
AWARD: Bronze
ADVERTISER: Nissan Motor Corp.

2024 MAD STARS - Bronze - Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
Strategy Stars

KFC Re:Store

AGENCY: Dentsu Creative
BRAND: KFC
CATEGORY: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
AWARD: Bronze
ADVERTISER: KFC

2024 MAD STARS - Bronze - Sectors: Foods
Viral Video Stars (VIDEO)

Go for launch

AGENCY: Wolf BKK
BRAND: CP Chicken
CATEGORY: Sectors: Foods
AWARD: Bronze
ADVERTISER: CP Chicken

2024 MAD STARS - Bronze - SDGs: Gender Equality
SDGs (Sustainability Development Goals) Stars (PSA)

Fixing the bAIs

AGENCY: MullenLowe MENA
BRAND: Aurora50
CATEGORY: SDGs: Gender Equality
AWARD: Bronze
ADVERTISER: Aurora50

2024 MAD STARS - Bronze - Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
Film Stars (SOLUTION)

My Parent is A Tiktoker

AGENCY: BBDO Bangkok
BRAND: Five Star Chicken
CATEGORY: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
AWARD: Bronze
ADVERTISER: CPF Restaurant and Foods Chain Co.,Ltd.

2024 MAD STARS - Bronze - Social Insight & Engagement: Audience Targeting/Engagement Strategies
Social & Influencer Stars (SOLUTION)

My Parent is A Tiktoker

AGENCY: BBDO Bangkok
BRAND: Five Star Chicken
CATEGORY: Social Insight & Engagement: Audience Targeting/Engagement Strategies
AWARD: Bronze
ADVERTISER: CPF Restaurant and Foods Chain Co.,Ltd.

2024 MAD STARS - Bronze - Type: Long Form
Viral Video Stars (VIDEO)

cut-off

AGENCY: FLASH BOMBER
BRAND: Sunday health insurance
CATEGORY: Type: Long Form
AWARD: Bronze
ADVERTISER: sunday insurance

2024 MAD STARS - Bronze - Print Craft: Photography
Print Stars (SOLUTION)

Magnificent

AGENCY: The Nine Shanghai
BRAND: Yotkan Ancient City in Xinjiang, China
CATEGORY: Print Craft: Photography
AWARD: Bronze
ADVERTISER: Yotkan Ancient City in Xinjiang, China

2024 MAD STARS - Bronze - Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
2024 MAD STARS - Bronze - Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services
Media Stars (SOLUTION)

Midnight

AGENCY: TBWA\Media Arts Lab
BRAND: iPhone 15
CATEGORY: Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services
AWARD: Bronze
ADVERTISER: Apple

2024 MAD STARS - Bronze - Outdoor Craft: Photography
Outdoor Stars (SOLUTION)

Midnight

AGENCY: TBWA\Media Arts Lab
BRAND: iPhone 15
CATEGORY: Outdoor Craft: Photography
AWARD: Bronze
ADVERTISER: Apple

2024 MAD STARS - Bronze - Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets
2024 MAD STARS - Bronze - Use of Direct Marketing: Ambient Media
Direct Stars (SOLUTION)

All You Need Is A Rug (Board)

AGENCY: Cheil Worldwide
BRAND: Samsung
CATEGORY: Use of Direct Marketing: Ambient Media
AWARD: Bronze
ADVERTISER: Samsung

2024 MAD STARS - Bronze - Sectors: Furniture/Household
Brand Experience & Activation Stars (SOLUTION)

All You Need Is A Rug (Board)

AGENCY: Cheil Worldwide
BRAND: Samsung
CATEGORY: Sectors: Furniture/Household
AWARD: Bronze
ADVERTISER: Samsung

2024 MAD STARS - Bronze - Ambient: Small Scale Special Solutions
Outdoor Stars (SOLUTION)

All You Need Is A Rug (Board)

AGENCY: Cheil Worldwide
BRAND: Samsung
CATEGORY: Ambient: Small Scale Special Solutions
AWARD: Bronze
ADVERTISER: Samsung

2024 MAD STARS - Bronze - Use of Brand Experience & Activation: Use of Exhibitions & Installations
Brand Experience & Activation Stars (SOLUTION)

Dirty Displays (Board)

AGENCY: Havas Immerse
BRAND: Armor All
CATEGORY: Use of Brand Experience & Activation: Use of Exhibitions & Installations
AWARD: Bronze
ADVERTISER: Armor All

2024 MAD STARS - Bronze - SDGs: Good Health and Well-Being
SDGs (Sustainability Development Goals) Stars (PSA)

Hear My Last Wish

AGENCY: Publicis Taiwan
BRAND: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Centre
CATEGORY: SDGs: Good Health and Well-Being
AWARD: Bronze
ADVERTISER: Taiwan Ministry of Health and Welfare

2024 MAD STARS - Bronze - Use of Brand Experience & Activation: Other Digital Solutions in a Promotional Campaign
Brand Experience & Activation Stars (SOLUTION)

Heroes' Belated Graduation (Board)

AGENCY: DminusOne
BRAND: Binggrae
CATEGORY: Use of Brand Experience & Activation: Other Digital Solutions in a Promotional Campaign
AWARD: Bronze
ADVERTISER: Binggrae

2024 MAD STARS - Bronze - Practices & Specialism: Events & Experiential
PR Stars (SOLUTION)

Heroes' Belated Graduation (Board)

AGENCY: DminusOne
BRAND: Binggrae
CATEGORY: Practices & Specialism: Events & Experiential
AWARD: Bronze
ADVERTISER: Binggrae

2024 MAD STARS - Bronze - Sectors: Foods
Strategy Stars

I AM NOT KING (Board)

AGENCY: INNORED
BRAND: Burger King
CATEGORY: Sectors: Foods
AWARD: Bronze
ADVERTISER: Burger King