2016 Spikes Asia Award Winners

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2016 Spikes Asia - Grand Prix - Integrated Campaign led by Promo & Activation
Promo

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Integrated Campaign led by Promo & Activation
AWARD: Grand Prix
ADVERTISER: DB Breweries Ltd.

2016 Spikes Asia - Gold Spike - Fast Moving Consumer Goods
Promo

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Fast Moving Consumer Goods
AWARD: Gold Spike
ADVERTISER: DB Breweries Ltd.

2016 Spikes Asia - Gold Spike - Launch / Re-launch
Promo

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Launch / Re-launch
AWARD: Gold Spike
ADVERTISER: DB Breweries Ltd.

2016 Spikes Asia - Gold Spike - Integrated Campaign led by Promo & Activation
Promo

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Integrated Campaign led by Promo & Activation
AWARD: Gold Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Gold Spike - Co-Creation & User Generated Content
Promo

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Co-Creation & User Generated Content
AWARD: Gold Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Gold Spike - Guerrilla Marketing & Stunts
Promo

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Guerrilla Marketing & Stunts
AWARD: Gold Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Silver Spike - Launch / Re-launch
Promo

#NotComingSoon

AGENCY: FRED & FARID New York
BRAND: Remy Cointreau / Louis XIII
CATEGORY: Launch / Re-launch
AWARD: Silver Spike
ADVERTISER: Rémy Cointreau

2016 Spikes Asia - Silver Spike - Fast Moving Consumer Goods
Promo

#NotComingSoon

AGENCY: FRED & FARID New York
BRAND: Remy Cointreau / Louis XIII
CATEGORY: Fast Moving Consumer Goods
AWARD: Silver Spike
ADVERTISER: Rémy Cointreau

2016 Spikes Asia - Silver Spike - Use of Digital Platforms
Promo

Rewords

AGENCY: Leo Burnett
BRAND: Headspace
CATEGORY: Use of Digital Platforms
AWARD: Silver Spike
ADVERTISER: Headspace

2016 Spikes Asia - Silver Spike - Charities, Public Health & Safety, Public Awareness Messages
2016 Spikes Asia - Bronze Spike - Cars & Automotive Products & Services
Promo

Actual Reality

AGENCY: VMLY&R New Zealand
BRAND: Jaguar
CATEGORY: Cars & Automotive Products & Services
AWARD: Bronze Spike
ADVERTISER: Jaguar Land Rover

2016 Spikes Asia - Bronze Spike - Use of Exhibitions / Installations
Promo

Actual Reality

AGENCY: VMLY&R New Zealand
BRAND: Jaguar
CATEGORY: Use of Exhibitions / Installations
AWARD: Bronze Spike
ADVERTISER: Jaguar Land Rover

2016 Spikes Asia - Bronze Spike - Financial Products & Services, Commercial Public Services, Business Products & Services
Promo

GAYNZ

AGENCY: TBWA\Sydney
BRAND: ANZ
CATEGORY: Financial Products & Services, Commercial Public Services, Business Products & Services
AWARD: Bronze Spike
ADVERTISER: Australia & New Zealand Banking Group

2016 Spikes Asia - Bronze Spike - Use of Ambient Media: Large Scale
Promo

OpenRoad Project

AGENCY: Dentsu Inc.
BRAND: I-Road
CATEGORY: Use of Ambient Media: Large Scale
AWARD: Bronze Spike
ADVERTISER: Toyota Motor Corporation

2016 Spikes Asia - Bronze Spike - Use of Mobile
Promo

Celebrity Tantrum

AGENCY: Leo Burnett Sydney
BRAND: Samsung Galaxy Tab
CATEGORY: Use of Mobile
AWARD: Bronze Spike
ADVERTISER: Samsung

2016 Spikes Asia - Bronze Spike - Use of New Technology
Promo

The brainBAND project

AGENCY: Leo Burnett Sydney
BRAND: Samsung
CATEGORY: Use of New Technology
AWARD: Bronze Spike
ADVERTISER: Samsung

2016 Spikes Asia - Bronze Spike - Charities, Public Health & Safety, Public Awareness Messages
2016 Spikes Asia - Bronze Spike - Cars & Automotive Products & Services
Promo

Emergency Network

AGENCY: Saatchi & Saatchi
BRAND: Land Cruiser
CATEGORY: Cars & Automotive Products & Services
AWARD: Bronze Spike
ADVERTISER: Toyota Motor Corporation

2016 Spikes Asia - Bronze Spike - Response / Real-time Activity
Promo

Hungerithm

AGENCY: Clemenger BBDO Melbourne
BRAND: Snickers
CATEGORY: Response / Real-time Activity
AWARD: Bronze Spike
ADVERTISER: Mars, Inc.

2016 Spikes Asia - Bronze Spike - Use of Mobile
Promo

SAFE & SOUND MUSIC PLAYER

AGENCY: BBDO Bangkok
BRAND: LMG Insurance Public Company
CATEGORY: Use of Mobile
AWARD: Bronze Spike
ADVERTISER: LMG Insurance Public Company