2016 Spikes Asia Award Winners

Spikes Asia

Creative Award

Singapore, Singapore

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2016 Spikes Asia - Grand Prix - Public Affairs & Lobbying

PR

The girl from the future

AGENCY: MullenLowe Singapore
BRAND: Lifebuoy
CATEGORY: Public Affairs & Lobbying
AWARD: Grand Prix
ADVERTISER: Lifebuoy

2016 Spikes Asia - Gold Spike - Charities, Public Health & Safety, Public Awareness Messages

PR

Beauty Tips by Reshma

AGENCY: Ogilvy India
BRAND: Make Love Not Scars
CATEGORY: Charities, Public Health & Safety, Public Awareness Messages
AWARD: Gold Spike
ADVERTISER: Make Love Not Scars

2016 Spikes Asia - Gold Spike - Celebrity Endorsement

PR

The Great Khali

AGENCY: Publicis India
BRAND: Ambuja Cement
CATEGORY: Celebrity Endorsement
AWARD: Gold Spike
ADVERTISER: Gujarat Ambuja Cements Ltd.

2016 Spikes Asia - Gold Spike - Charities, Public Health & Safety, Public Awareness Messages

PR

The Ugly Xmas Rashie

AGENCY: Rumble Creative & Media
BRAND: The Ugly Xmas Rashie
CATEGORY: Charities, Public Health & Safety, Public Awareness Messages
AWARD: Gold Spike
ADVERTISER: The Ugly Xmas Rashie

2016 Spikes Asia - Gold Spike - Events & Stunts

PR

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Events & Stunts
AWARD: Gold Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Gold Spike - Use of Digital in a PR campaign

PR

Amnesty Unblocker

AGENCY: Colenso BBDO Auckland
BRAND: Amnesty International
CATEGORY: Use of Digital in a PR campaign
AWARD: Gold Spike
ADVERTISER: Amnesty International

2016 Spikes Asia - Gold Spike - Sponsorship & Partnership

PR

#airlinewager

AGENCY: Host Havas
BRAND: Air New Zealand and Qantas
CATEGORY: Sponsorship & Partnership
AWARD: Gold Spike
ADVERTISER: Air New Zealand and Qantas

2016 Spikes Asia - Gold Spike - Cars & Automotive Products & Services

PR

The Nations Bike (board)

AGENCY: Leo Burnett India
BRAND: Bajaj
CATEGORY: Cars & Automotive Products & Services
AWARD: Gold Spike
ADVERTISER: Bajaj Electricals Ltd.

2016 Spikes Asia - Gold Spike - Integrated Campaign led by PR

PR

The Nations Bike (board)

AGENCY: Leo Burnett India
BRAND: Bajaj
CATEGORY: Integrated Campaign led by PR
AWARD: Gold Spike
ADVERTISER: Bajaj Electricals Ltd.

2016 Spikes Asia - Gold Spike - Launch / Re-launch

PR

The Nations Bike (board)

AGENCY: Leo Burnett India
BRAND: Bajaj
CATEGORY: Launch / Re-launch
AWARD: Gold Spike
ADVERTISER: Bajaj Electricals Ltd.

2016 Spikes Asia - Silver Spike - Travel, Leisure, Retail, Restaurants & Fast Food Chains

PR

A story that took sixty-eight years to find an ending

AGENCY: Leo Burnett India
BRAND: OLX
CATEGORY: Travel, Leisure, Retail, Restaurants & Fast Food Chains
AWARD: Silver Spike
ADVERTISER: OLX.in

2016 Spikes Asia - Silver Spike - Cars & Automotive Products & Services

PR

Toyota Barista

AGENCY: Adk Asatsu DK
BRAND: Toyota
CATEGORY: Cars & Automotive Products & Services
AWARD: Silver Spike
ADVERTISER: Toyota Motor Corporation

2016 Spikes Asia - Silver Spike - Travel, Leisure, Retail, Restaurants & Fast Food Chains

PR

Finger Lickin' Good Edible Nail Polish

AGENCY: Ogilvy Hong Kong
BRAND: KFC
CATEGORY: Travel, Leisure, Retail, Restaurants & Fast Food Chains
AWARD: Silver Spike
ADVERTISER: KFC Corporation

2016 Spikes Asia - Silver Spike - Business Citizenship / Corporate Responsibility & Environmental

PR

Touchable Ink

AGENCY: J. Walter Thompson Bangkok
BRAND: Thai Samsung & The Association of the Blind
CATEGORY: Business Citizenship / Corporate Responsibility & Environmental
AWARD: Silver Spike
ADVERTISER: Samsung

2016 Spikes Asia - Silver Spike - Fast Moving Consumer Goods

PR

Dads #ShareTheLoad

AGENCY: BBDO India
BRAND: Procter & Gamble India
CATEGORY: Fast Moving Consumer Goods
AWARD: Silver Spike
ADVERTISER: Procter & Gamble

PR

Marriage Market Takeover

AGENCY: Forsman & Bodenfors Göteborg
BRAND: SK-II
CATEGORY: Brand Voice & Strategic Storytelling
AWARD: Silver Spike
ADVERTISER: SK-II

2016 Spikes Asia - Silver Spike - Fast Moving Consumer Goods

PR

Marriage Market Takeover

AGENCY: Forsman & Bodenfors Göteborg
BRAND: SK-II
CATEGORY: Fast Moving Consumer Goods
AWARD: Silver Spike
ADVERTISER: SK-II

2016 Spikes Asia - Silver Spike - Use of New Technology

PR

Rewords

AGENCY: Leo Burnett
BRAND: Headspace
CATEGORY: Use of New Technology
AWARD: Silver Spike
ADVERTISER: Headspace

2016 Spikes Asia - Silver Spike - Co-Creation & User Generated Content

PR

Rewords

AGENCY: Leo Burnett
BRAND: Headspace
CATEGORY: Co-Creation & User Generated Content
AWARD: Silver Spike
ADVERTISER: Headspace

2016 Spikes Asia - Silver Spike - Public Affairs & Lobbying

PR

The Last Word

AGENCY: Ogilvy Hong Kong
BRAND: WWF HK
CATEGORY: Public Affairs & Lobbying
AWARD: Silver Spike
ADVERTISER: WWF