2016 Spikes Asia Award Winners

Spikes Asia

Creative Award

Singapore, Singapore

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2016 Spikes Asia - Grand Prix - Integrated Campaign Led by Direct

Direct

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Integrated Campaign Led by Direct
AWARD: Grand Prix
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Gold Spike - Fast Moving Consumer Goods

Direct

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Fast Moving Consumer Goods
AWARD: Gold Spike
ADVERTISER: DB Breweries Ltd.

2016 Spikes Asia - Gold Spike - Acquisitions

Direct

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Acquisitions
AWARD: Gold Spike
ADVERTISER: DB Breweries Ltd.

2016 Spikes Asia - Gold Spike - Co-Creation & User Generated Content

Direct

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Co-Creation & User Generated Content
AWARD: Gold Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Silver Spike - Use of Print or Standard Outdoor

Direct

McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Use of Print or Standard Outdoor
AWARD: Silver Spike
ADVERTISER: Burger King + Peace One Day

2016 Spikes Asia - Silver Spike - Charities, Public Health & Safety, Public Awareness Messages

Direct

Rewords

AGENCY: Leo Burnett
BRAND: Headspace
CATEGORY: Charities, Public Health & Safety, Public Awareness Messages
AWARD: Silver Spike
ADVERTISER: Headspace

2016 Spikes Asia - Silver Spike - Use of Digital Platforms

Direct

Rewords

AGENCY: Leo Burnett
BRAND: Headspace
CATEGORY: Use of Digital Platforms
AWARD: Silver Spike
ADVERTISER: Headspace

2016 Spikes Asia - Silver Spike - Low Budget Campaign

Direct

Forward The Cure

AGENCY: The Leo Burnett Group Thailand
BRAND: Uhmpang Hospital Foundation
CATEGORY: Low Budget Campaign
AWARD: Silver Spike
ADVERTISER: Uhmpang Hospital Foundation

2016 Spikes Asia - Bronze Spike - Use of Social Platforms

Direct

The boys

AGENCY: Clemenger BBDO Melbourne
BRAND: Bonds
CATEGORY: Use of Social Platforms
AWARD: Bronze Spike
ADVERTISER: Bonds

2016 Spikes Asia - Bronze Spike - Use of Mobile

Direct

Celebrity Tantrum

AGENCY: Leo Burnett Sydney
BRAND: Samsung Galaxy Tab
CATEGORY: Use of Mobile
AWARD: Bronze Spike
ADVERTISER: Samsung

2016 Spikes Asia - Bronze Spike - Low Budget Campaign

Direct

Second Life Toys Intro

AGENCY: Ad Dentsu Tokyo Inc.
BRAND: Green Ribbon Campaign
CATEGORY: Low Budget Campaign
AWARD: Bronze Spike
ADVERTISER: Green Ribbon Campaign

2016 Spikes Asia - Bronze Spike - Use of Ambient Media: Large Scale

Direct

The Shape of Imagination (board)

AGENCY: Ogilvy Singapore
BRAND: Lego
CATEGORY: Use of Ambient Media: Large Scale
AWARD: Bronze Spike
ADVERTISER: Lego

2016 Spikes Asia - Bronze Spike - Art Direction / Design

Direct

The Shape of Imagination (board)

AGENCY: Ogilvy Singapore
BRAND: Lego
CATEGORY: Art Direction / Design
AWARD: Bronze Spike
ADVERTISER: Lego

2016 Spikes Asia - Bronze Spike - Response / Real-time Activity

Direct

Hungerithm

AGENCY: Clemenger BBDO Melbourne
BRAND: Snickers
CATEGORY: Response / Real-time Activity
AWARD: Bronze Spike
ADVERTISER: Mars, Inc.

2016 Spikes Asia - Bronze Spike - Fast Moving Consumer Goods

Direct

Hungerithm

AGENCY: Clemenger BBDO Melbourne
BRAND: Snickers
CATEGORY: Fast Moving Consumer Goods
AWARD: Bronze Spike
ADVERTISER: Mars, Inc.

2016 Spikes Asia - Bronze Spike - Use of Mobile

Direct

SAFE & SOUND MUSIC PLAYER

AGENCY: BBDO Bangkok
BRAND: LMG Insurance Public Company
CATEGORY: Use of Mobile
AWARD: Bronze Spike
ADVERTISER: LMG Insurance Public Company

2016 Spikes Asia - Bronze Spike - Charities, Public Health & Safety, Public Awareness Messages

Direct

Hello

AGENCY: Clemenger BBDO
BRAND: NZ Transport Agency
CATEGORY: Charities, Public Health & Safety, Public Awareness Messages
AWARD: Bronze Spike
ADVERTISER: New Zealand Transport Agency

2016 Spikes Asia - Bronze Spike - Use of Mobile

Direct

Giga Selfie

AGENCY: TBWA\HAKUHODO
BRAND: Tourism Australia
CATEGORY: Use of Mobile
AWARD: Bronze Spike
ADVERTISER: Tourism Australia

2016 Spikes Asia - Bronze Spike - Travel, Leisure, Retail, Restaurants & Fast Food Chains

Direct

Giga Selfie

AGENCY: TBWA\HAKUHODO
BRAND: Tourism Australia
CATEGORY: Travel, Leisure, Retail, Restaurants & Fast Food Chains
AWARD: Bronze Spike
ADVERTISER: Tourism Australia

2016 Spikes Asia - Bronze Spike - Use of Ambient Media: Small Scale

Direct

Life Saving Stickers

AGENCY: George Patterson Y&R
BRAND: Australian Road Safety Foundation
CATEGORY: Use of Ambient Media: Small Scale
AWARD: Bronze Spike
ADVERTISER: Australian Road Safety Foundation