2022 AME Awards (Advertising Marketing Effectiveness ) - New York Festivals Award Winners

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2022 The New York Festivals - Gold - Activation & Engagement
Best Use of Medium

Welcome to McClassroom

AGENCY: Leo Burnett Group Manila
BRAND: McDonald's
CATEGORY: Activation & Engagement
AWARD: Gold
ADVERTISER: McDonald's

2022 The New York Festivals - Gold - Outdoor/Out-of-Home/Digital OOH
Best Use of Medium

Liquid Billboard

AGENCY: Havas Worldwide Middle East
BRAND: adidas
CATEGORY: Outdoor/Out-of-Home/Digital OOH
AWARD: Gold
ADVERTISER: adidas

2022 The New York Festivals - Gold - Influencer Marketing [NEW]
Best Use of Medium

The Warm Winter Livestream

BRAND: UAE Government Media Office
CATEGORY: Influencer Marketing [NEW]
AWARD: Gold
ADVERTISER: The UAE Government Media Office

2022 The New York Festivals - Gold - Outdoor/Out-of-Home/Digital OOH
Best Use of Medium

Better With Pepsi

AGENCY: Alma
BRAND: Pepsi
CATEGORY: Outdoor/Out-of-Home/Digital OOH
AWARD: Gold
ADVERTISER: PepsiCo Inc.

2022 The New York Festivals - Gold - Print
Best Use of Medium

Better With Pepsi

AGENCY: Alma
BRAND: Pepsi
CATEGORY: Print
AWARD: Gold
ADVERTISER: PepsiCo Inc.

2022 The New York Festivals - Gold - Outdoor/Out-of-Home/Digital OOH
Best Use of Medium

Better With Pepsi

AGENCY: Alma
BRAND: Pepsi
CATEGORY: Outdoor/Out-of-Home/Digital OOH
AWARD: Gold
ADVERTISER: PepsiCo Inc.

2022 The New York Festivals - Gold - Print
Best Use of Medium

Better With Pepsi

AGENCY: Alma
BRAND: Pepsi
CATEGORY: Print
AWARD: Gold
ADVERTISER: PepsiCo Inc.

2022 The New York Festivals - Silver - TV & Cinema
Best Use of Medium

The Invisible Opponent

AGENCY: AMV BBDO
BRAND: CALM
CATEGORY: TV & Cinema
AWARD: Silver
ADVERTISER: Campaign Against Living Miserably (CALM)

2022 The New York Festivals - Silver - Activation & Engagement
Best Use of Medium

Lonesome Hotel

AGENCY: Inspire Advertising
BRAND: Hondao Senior Citizen's Welfare Foundation
CATEGORY: Activation & Engagement
AWARD: Silver
ADVERTISER: Hondao Senior Citizen's Welfare Foundation

2022 The New York Festivals - Silver - Guerrilla
Best Use of Medium

The Donation Plate

BRAND: Mohammed bin Rashid Al Maktoum Global Initiatives
CATEGORY: Guerrilla
AWARD: Silver
ADVERTISER: Mohammed bin Rashid Al Maktoum Global Initiatives

2022 The New York Festivals - Silver - Activation & Engagement
Best Use of Medium

The Warm Winter Livestream

BRAND: UAE Government Media Office
CATEGORY: Activation & Engagement
AWARD: Silver
ADVERTISER: The UAE Government Media Office

2022 The New York Festivals - Bronze - Branded Content / Entertainment
Best Use of Medium

A Winter Through My Eyes

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: UAE Government Media Office
CATEGORY: Branded Content / Entertainment
AWARD: Bronze
ADVERTISER: The UAE Government Media Office

2022 The New York Festivals - Bronze - Social Media & Social Video
Best Use of Medium

A Winter Through My Eyes

AGENCY: FP7/DXB - McCann Worldgroup
BRAND: UAE Government Media Office
CATEGORY: Social Media & Social Video
AWARD: Bronze
ADVERTISER: The UAE Government Media Office

2022 The New York Festivals - Bronze - Experiential Marketing
Best Use of Medium

Lonesome Hotel

AGENCY: Inspire Advertising
BRAND: Hondao Senior Citizen's Welfare Foundation
CATEGORY: Experiential Marketing
AWARD: Bronze
ADVERTISER: Hondao Senior Citizen's Welfare Foundation

2022 The New York Festivals - Bronze - Social Media & Social Video
Best Use of Medium

Parkinson´s Scale Film

AGENCY: Wings The Agency
BRAND: Fundaparkca
CATEGORY: Social Media & Social Video
AWARD: Bronze
ADVERTISER: Fundaparkca

2022 The New York Festivals - Bronze - Point of Purchase
Best Use of Medium

The Donation Plate

BRAND: Mohammed bin Rashid Al Maktoum Global Initiatives
CATEGORY: Point of Purchase
AWARD: Bronze
ADVERTISER: Mohammed bin Rashid Al Maktoum Global Initiatives

2022 The New York Festivals - Bronze - Activation & Engagement
Best Use of Medium

Empty Plates

AGENCY: Saatchi & Saatchi Dubai
BRAND: 1 Billion Meals
CATEGORY: Activation & Engagement
AWARD: Bronze
ADVERTISER: The UAE Government Media Office

2022 The New York Festivals - Bronze - Outdoor/Out-of-Home/Digital OOH
Best Use of Medium

Empty Plates

AGENCY: Saatchi & Saatchi Dubai
BRAND: 1 Billion Meals
CATEGORY: Outdoor/Out-of-Home/Digital OOH
AWARD: Bronze
ADVERTISER: The UAE Government Media Office

2022 The New York Festivals - Bronze - Guerrilla
Best Use of Medium

Empty Plates

AGENCY: Saatchi & Saatchi Dubai
BRAND: 1 Billion Meals
CATEGORY: Guerrilla
AWARD: Bronze
ADVERTISER: The UAE Government Media Office

2022 The New York Festivals - Bronze - Events
Best Use of Medium

Empty Plates

AGENCY: Saatchi & Saatchi Dubai
BRAND: 1 Billion Meals
CATEGORY: Events
AWARD: Bronze
ADVERTISER: The UAE Government Media Office