2022 AME Awards (Advertising Marketing Effectiveness ) - New York Festivals Award Winners

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2022 The New York Festivals - Gold - Activation & Engagement
Best Use of Medium

Welcome to McClassroom

AGENCY: Leo Burnett Group Manila
BRAND: McDonald's
CATEGORY: Activation & Engagement
AWARD: Gold
ADVERTISER: McDonald's

2022 The New York Festivals - Gold - Beauty Products & Services
Products & Services

Come & Glow

AGENCY: Zulu Alpha Kilo
BRAND: Consonant Skincare
CATEGORY: Beauty Products & Services
AWARD: Gold
ADVERTISER: Consonant Skincare

2022 The New York Festivals - Gold - Purpose Driven
Creativity for Positive Impact

Hope Reef (Case Film)

AGENCY: AMV BBDO
BRAND: Sheba
CATEGORY: Purpose Driven
AWARD: Gold
ADVERTISER: Mars, Inc.

2022 The New York Festivals - Gold - Design
Best Use of Discipline

Liquid Billboard

AGENCY: Havas Worldwide Middle East
BRAND: adidas
CATEGORY: Design
AWARD: Gold
ADVERTISER: adidas

2022 The New York Festivals - Gold - Public Relations Strategy [NEW]
Best Use of Discipline

Liquid Billboard

AGENCY: Havas Worldwide Middle East
BRAND: adidas
CATEGORY: Public Relations Strategy [NEW]
AWARD: Gold
ADVERTISER: adidas

2022 The New York Festivals - Gold - Outdoor/Out-of-Home/Digital OOH
Best Use of Medium

Liquid Billboard

AGENCY: Havas Worldwide Middle East
BRAND: adidas
CATEGORY: Outdoor/Out-of-Home/Digital OOH
AWARD: Gold
ADVERTISER: adidas

2022 The New York Festivals - Gold - Promotion of Peace / Human rights
Creativity for Positive Impact

The Micropedia of Microaggressions (134s)

AGENCY: Zulu Alpha Kilo
BRAND: Black Business and Professional Association, et al.
CATEGORY: Promotion of Peace / Human rights
AWARD: Gold
ADVERTISER: Black Business and Professional Association, et al.

2022 The New York Festivals - Gold - Social Equality - Diversity, Equity & Inclusion [NEW for 2022]
Creativity for Positive Impact

The Micropedia of Microaggressions (134s)

AGENCY: Zulu Alpha Kilo
BRAND: Black Business and Professional Association, et al.
CATEGORY: Social Equality - Diversity, Equity & Inclusion [NEW for 2022]
AWARD: Gold
ADVERTISER: Black Business and Professional Association, et al.

2022 The New York Festivals - Gold - Philanthropic appeals
Creativity for Positive Impact

Lonesome Hotel

AGENCY: Inspire Advertising
BRAND: Hondao Senior Citizen's Welfare Foundation
CATEGORY: Philanthropic appeals
AWARD: Gold
ADVERTISER: Hondao Senior Citizen's Welfare Foundation

2022 The New York Festivals - Gold - Media Partnerships [NEW]
Best Use of Discipline

David's Unusables

AGENCY: Special Group
BRAND: Motor Neurone Disease Association
CATEGORY: Media Partnerships [NEW]
AWARD: Gold
ADVERTISER: Motor Neurone Disease Association

2022 The New York Festivals - Gold - Creative Use of Technology
Best Use of Discipline

David's Unusables

AGENCY: Special Group
BRAND: Motor Neurone Disease Association
CATEGORY: Creative Use of Technology
AWARD: Gold
ADVERTISER: Motor Neurone Disease Association

2022 The New York Festivals - Gold - Ambient
Best Use of Discipline

The Donation Plate

BRAND: Mohammed bin Rashid Al Maktoum Global Initiatives
CATEGORY: Ambient
AWARD: Gold
ADVERTISER: Mohammed bin Rashid Al Maktoum Global Initiatives

2022 The New York Festivals - Gold - Influencer Marketing [NEW]
Best Use of Medium

The Warm Winter Livestream

BRAND: UAE Government Media Office
CATEGORY: Influencer Marketing [NEW]
AWARD: Gold
ADVERTISER: The UAE Government Media Office

2022 The New York Festivals - Gold - Outdoor/Out-of-Home/Digital OOH
Best Use of Medium

Better With Pepsi

AGENCY: Alma
BRAND: Pepsi
CATEGORY: Outdoor/Out-of-Home/Digital OOH
AWARD: Gold
ADVERTISER: PepsiCo Inc.

2022 The New York Festivals - Gold - Print
Best Use of Medium

Better With Pepsi

AGENCY: Alma
BRAND: Pepsi
CATEGORY: Print
AWARD: Gold
ADVERTISER: PepsiCo Inc.

2022 The New York Festivals - Gold - Outdoor/Out-of-Home/Digital OOH
Best Use of Medium

Better With Pepsi

AGENCY: Alma
BRAND: Pepsi
CATEGORY: Outdoor/Out-of-Home/Digital OOH
AWARD: Gold
ADVERTISER: PepsiCo Inc.

2022 The New York Festivals - Gold - Print
Best Use of Medium

Better With Pepsi

AGENCY: Alma
BRAND: Pepsi
CATEGORY: Print
AWARD: Gold
ADVERTISER: PepsiCo Inc.

2022 The New York Festivals - Gold - Civic / Social Education
Creativity for Positive Impact

Orders Of Sacrifice (Film) 151s

AGENCY: Zulu Alpha Kilo
BRAND: HomeEquity Bank
CATEGORY: Civic / Social Education
AWARD: Gold
ADVERTISER: HomeEquity Bank

2022 The New York Festivals - Gold - Emergency Relief
Creativity for Positive Impact

#Flutwein

AGENCY: Seven.One AdFactory
BRAND: AHR Valley
CATEGORY: Emergency Relief
AWARD: Gold
ADVERTISER: AHR Valley

2022 The New York Festivals - Gold - Branding
Best Use of Discipline

#Flutwein

AGENCY: Seven.One AdFactory
BRAND: AHR Valley
CATEGORY: Branding
AWARD: Gold
ADVERTISER: AHR Valley