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AME Awards (Advertising Marketing Effectiveness ) - New York Festivals

Effectiveness Award
New York, United States
Women's Aid - "The World's Strongest Women" by AME Awards (Advertising Marketing Effectiveness ) - New York Festivals 2022

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TitleThe World's Strongest Women
BriefThe film focuses on four women who showcase real strength in the face of domestic abuse. The story places the women in a space synonymous with strength - the sports world. We see them squat, lift and stretch in determination before giving a snapshot into their reality. Here we reveal that each manoeuvre is a survival tactic. A wall squat against the door to keep an abuser out. A stretch to hide money in a financially abusive relationship. The idea is to show that these Women are the strongest women in the world. And help them find the courage to seek help from Women's Aid.
Agency
Campaign The World's Strongest Women
Advertiser Allianz Insurance
Brand Women's Aid

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PostedDecember 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
Production Company
Executive Creative Director D...an H...ey Subscribers Only
Copywriter A...e Mc....ry Subscribers Only
Art Director L...a R..e Subscribers Only
Director F..n Be.....ord Subscribers Only
Director of Photography (DOP) M...en T....tt Subscribers Only
Producer K...y S...ey Subscribers Only
Editor R....ca L..f Subscribers Only