2022 Cannes Lions International Festival of Creativity Award Winners

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2022 Cannes Lions International Festival of Creativity - Gold Lion - Technology: mCommerce
Mobile

Barbecue

AGENCY: Grey Group Argentina
BRAND: Itaú Argentina
CATEGORY: Technology: mCommerce
AWARD: Gold Lion
ADVERTISER: ITAÚ BANK

2022 Cannes Lions International Festival of Creativity - Grand Prix - Technology: Advanced Learning Technologies
Mobile

Seen on Pixel - Real Tone

AGENCY: GUT
BRAND: Google Pixel 6
CATEGORY: Technology: Advanced Learning Technologies
AWARD: Grand Prix
ADVERTISER: GOOGLE

2022 Cannes Lions International Festival of Creativity - Gold Lion - Content for User Engagement
Mobile

Burger Glitch

AGENCY: DAVID, Sao Paulo
BRAND: BURGER KING
CATEGORY: Content for User Engagement
AWARD: Gold Lion
ADVERTISER: BURGER KING

2022 Cannes Lions International Festival of Creativity - Gold Lion - Technology: mCommerce
Mobile

The Eye Tracker

AGENCY: De La Cruz & Associates
BRAND: Supermax
CATEGORY: Technology: mCommerce
AWARD: Gold Lion
ADVERTISER: SUPERMAX ONLINE

2022 Cannes Lions International Festival of Creativity - Silver Lion - Mobile Led Creativity
Mobile

The Unfiltered History Tour

AGENCY: DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon
BRAND: VICE MEDIA
CATEGORY: Mobile Led Creativity
AWARD: Silver Lion
ADVERTISER: VICE MEDIA

2022 Cannes Lions International Festival of Creativity - Silver Lion - Targeted Communication
Mobile

505 Migrants

AGENCY: TBWA\PARIS
BRAND: FRANCE TERRE D'ASILE / WATIZAT
CATEGORY: Targeted Communication
AWARD: Silver Lion
ADVERTISER: FRANCE TERRE D'ASILE / WATIZAT

2022 Cannes Lions International Festival of Creativity - Silver Lion - Activation by Location
Mobile

Hack Market (fr)

AGENCY: MARCEL, Paris
BRAND: BACK MARKET
CATEGORY: Activation by Location
AWARD: Silver Lion
ADVERTISER: BACK MARKET

2022 Cannes Lions International Festival of Creativity - Silver Lion - Connected Devices / Wearables
Mobile

Whopper Heist

AGENCY: WE BELIEVERS, Brooklyn
BRAND: BURGER KING
CATEGORY: Connected Devices / Wearables
AWARD: Silver Lion
ADVERTISER: BURGER KING

2022 Cannes Lions International Festival of Creativity - Silver Lion - Utility Apps
Mobile

Eyedar

AGENCY: AREA 23, AN IPG HEALTH NETWORK COMPANY, New York
BRAND: HORIZON THERAPEUTICS
CATEGORY: Utility Apps
AWARD: Silver Lion
ADVERTISER: HORIZON THERAPEUTICS

2022 Cannes Lions International Festival of Creativity - Silver Lion - Social Purpose
Mobile

Quest For Dyslexia

AGENCY: Cheil China
BRAND: Samsung Mobile
CATEGORY: Social Purpose
AWARD: Silver Lion
ADVERTISER: SAMSUNG

2022 Cannes Lions International Festival of Creativity - Silver Lion - Social Purpose
Mobile

QUEST FOR DYSLEXIA

AGENCY: Cheil China
BRAND: Samsung Mobile
CATEGORY: Social Purpose
AWARD: Silver Lion
ADVERTISER: SAMSUNG

2022 Cannes Lions International Festival of Creativity - Silver Lion - Technology: mCommerce
Mobile

Jersey Pay

AGENCY: VML Mexico
BRAND: Corona
CATEGORY: Technology: mCommerce
AWARD: Silver Lion
ADVERTISER: CORONA

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Technology: Innovative Use of Technology
Mobile

Seen on Pixel - Real Tone

AGENCY: GUT
BRAND: Google Pixel 6
CATEGORY: Technology: Innovative Use of Technology
AWARD: Bronze Lion
ADVERTISER: GOOGLE

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Innovative Use of Technology
Mobile

Staybl

AGENCY: HAVAS, New York / HAVAS GERMANY, Düsseldorf
BRAND: DEUTSCHE PARKINSON VEREINIGUNG E.V. (GERMAN PARKINSON ASSOCIATION)
CATEGORY: Innovative Use of Technology
AWARD: Bronze Lion
ADVERTISER: DEUTSCHE PARKINSON VEREINIGUNG E.V. (GERMAN PARKINSON ASSOCIATION)

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Targeted Communication
Mobile

Burger Glitch

AGENCY: DAVID, Sao Paulo
BRAND: BURGER KING
CATEGORY: Targeted Communication
AWARD: Bronze Lion
ADVERTISER: BURGER KING

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Influencer / Talent
Mobile

WHTSPP RECORDS

AGENCY: DAVID, Bogotá
BRAND: ABINBEV
CATEGORY: Influencer / Talent
AWARD: Bronze Lion
ADVERTISER: ABINBEV

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Mobile Led Creativity
Mobile

Backup Ukraine

AGENCY: VIRTUE WORLDWIDE, New York
BRAND: POLYCAM X UNESCO
CATEGORY: Mobile Led Creativity
AWARD: Bronze Lion
ADVERTISER: POLYCAM X UNESCO

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Social: Co-creation & User Generated Content
2022 Cannes Lions International Festival of Creativity - Bronze Lion - Social: Targeted Communication
Mobile

Boycott Ads

AGENCY: Publicis Italy
BRAND: Heineken
CATEGORY: Social: Targeted Communication
AWARD: Bronze Lion
ADVERTISER: HEINEKEN

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Social Purpose
Mobile

Anti-Hijack Ads

AGENCY: VMLY&R Johannesburg
BRAND: Vodacom
CATEGORY: Social Purpose
AWARD: Bronze Lion
ADVERTISER: VODACOM