2022 Cannes Lions International Festival of Creativity Award Winners

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2022 Cannes Lions International Festival of Creativity - Creative Effectiveness Grand Prix - Food & Drink All food & drinks.
Creative Effectiveness

Contract for Change

AGENCY: FCB CHICAGO / FCB NEW YORK
BRAND: MICHELOB ULTRA
CATEGORY: Food & Drink All food & drinks.
AWARD: Creative Effectiveness Grand Prix
ADVERTISER: MICHELOB ULTRA

2022 Cannes Lions International Festival of Creativity - Gold Lion - Single Market
Creative Effectiveness

The tampon book: a book against tax discrimination

AGENCY: Scholz & Friends Berlin GmbH
BRAND: THE FEMALE COMPANY
CATEGORY: Single Market
AWARD: Gold Lion
ADVERTISER: THE FEMALE COMPANY

2022 Cannes Lions International Festival of Creativity - Gold Lion - Real-time Response
Creative Effectiveness

Courage Is Beautiful

AGENCY: OGILVY, London / OGILVY, Toronto
BRAND: DOVE | UNILEVER
CATEGORY: Real-time Response
AWARD: Gold Lion
ADVERTISER: DOVE | UNILEVER

2022 Cannes Lions International Festival of Creativity - Gold Lion - Retail
Creative Effectiveness

Moldy Whopper

AGENCY: INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
BRAND: BURGER KING
CATEGORY: Retail
AWARD: Gold Lion
ADVERTISER: BURGER KING

2022 Cannes Lions International Festival of Creativity - Gold Lion - Collaboration
Creative Effectiveness

Project Understood (130s)

AGENCY: FCB CANADA, Toronto
BRAND: CANADIAN DOWN SYNDROME SOCIETY
CATEGORY: Collaboration
AWARD: Gold Lion
ADVERTISER: CANADIAN DOWN SYNDROME SOCIETY

2022 Cannes Lions International Festival of Creativity - Gold Lion - Breakthrough on a Budget
Creative Effectiveness

Undercover Avatar (60s)

AGENCY: HAVAS PARIS, Puteaux / HAVAS PLAY, Paris
BRAND: ASSOCIATION L'ENFANT BLEU
CATEGORY: Breakthrough on a Budget
AWARD: Gold Lion
ADVERTISER: ASSOCIATION L'ENFANT BLEU

2022 Cannes Lions International Festival of Creativity - Silver Lion - Consumer Services / Business to Business
Creative Effectiveness

The island

AGENCY: BOYS + GIRLS, Dublin
BRAND: THREE
CATEGORY: Consumer Services / Business to Business
AWARD: Silver Lion
ADVERTISER: THREE

2022 Cannes Lions International Festival of Creativity - Silver Lion - Healthcare
Creative Effectiveness

The tampon book: a book against tax discrimination

AGENCY: SCHOLZ & FRIENDS, Berlin
BRAND: THE FEMALE COMPANY
CATEGORY: Healthcare
AWARD: Silver Lion
ADVERTISER: THE FEMALE COMPANY

2022 Cannes Lions International Festival of Creativity - Silver Lion - Food & Drink All food & drinks.
Creative Effectiveness

Can't Touch This

AGENCY: GOODBY SILVERSTEIN & PARTNERS, San Francisco
BRAND: CHEETOS
CATEGORY: Food & Drink All food & drinks.
AWARD: Silver Lion
ADVERTISER: CHEETOS

2022 Cannes Lions International Festival of Creativity - Silver Lion - Global Market
Creative Effectiveness

Courage Is Beautiful

AGENCY: OGILVY, London / OGILVY, Toronto
BRAND: DOVE | UNILEVER
CATEGORY: Global Market
AWARD: Silver Lion
ADVERTISER: DOVE | UNILEVER

2022 Cannes Lions International Festival of Creativity - Silver Lion - Collaboration
Creative Effectiveness

Michelob ULTRA Courtside

AGENCY: FCB New York
BRAND: ANHEUSER-BUSCH INBEV
CATEGORY: Collaboration
AWARD: Silver Lion
ADVERTISER: ANHEUSER-BUSCH INBEV

2022 Cannes Lions International Festival of Creativity - Silver Lion - Market Disruption
Creative Effectiveness

Contract for Change

AGENCY: FCB CHICAGO / FCB NEW YORK
BRAND: MICHELOB ULTRA
CATEGORY: Market Disruption
AWARD: Silver Lion
ADVERTISER: MICHELOB ULTRA

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Creative Effectiveness for Good
Creative Effectiveness

Project Free Period

AGENCY: DDB MUDRA, Mumbai
BRAND: JOHNSON & JOHNSON
CATEGORY: Creative Effectiveness for Good
AWARD: Bronze Lion
ADVERTISER: JOHNSON & JOHNSON

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Not-for-profit / Charity / Government
Creative Effectiveness

#StillSpeakingUp Deeptruth

AGENCY: PUBLICIS MEXICO, Mexico City / Publicis WW Riga, Riga
BRAND: PROPUESTA CIVICA AC
CATEGORY: Not-for-profit / Charity / Government
AWARD: Bronze Lion
ADVERTISER: PROPUESTA CIVICA AC

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Retail
Creative Effectiveness

The Travis Scott Meal

AGENCY: WIEDEN+KENNEDY NEW YORK
BRAND: MCDONALD'S
CATEGORY: Retail
AWARD: Bronze Lion
ADVERTISER: MCDONALD'S

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Multi Market
Creative Effectiveness

Moldy Whopper

AGENCY: INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
BRAND: BURGER KING
CATEGORY: Multi Market
AWARD: Bronze Lion
ADVERTISER: BURGER KING

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Creative Effectiveness for Good
Creative Effectiveness

Project Understood (130s)

AGENCY: FCB CANADA, Toronto
BRAND: CANADIAN DOWN SYNDROME SOCIETY
CATEGORY: Creative Effectiveness for Good
AWARD: Bronze Lion
ADVERTISER: CANADIAN DOWN SYNDROME SOCIETY

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Global Market
Creative Effectiveness

Signal for Help 2

AGENCY: JUNIPER PARK\TBWA, Toronto
BRAND: CANADIAN WOMEN'S FOUNDATION
CATEGORY: Global Market
AWARD: Bronze Lion
ADVERTISER: CANADIAN WOMEN'S FOUNDATION

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Automotive Vehicles, other automotive.
Creative Effectiveness

100% electric vehicles town

BRAND: RENAULT
CATEGORY: Automotive Vehicles, other automotive.
AWARD: Bronze Lion
ADVERTISER: RENAULT

2022 Cannes Lions International Festival of Creativity - Bronze Lion - Automotive Vehicles, other automotive.
Creative Effectiveness

Electric Village Renault

AGENCY: PUBLICIS CONSEIL, Paris
BRAND: RENAULT
CATEGORY: Automotive Vehicles, other automotive.
AWARD: Bronze Lion
ADVERTISER: RENAULT