2022 Cannes Lions International Festival of Creativity Award Winners

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2022 Cannes Lions International Festival of Creativity - Grand Prix - Use of Mobile & Devices
Brand Experience & Activation

The Unfiltered History Tour

AGENCY: Dentsu Webchutney
BRAND: VICE World News
CATEGORY: Use of Mobile & Devices
AWARD: Grand Prix
ADVERTISER: Vice Media

2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Brand Experience & Activation

Plastic Fishing Tournament

AGENCY: WE BELIEVERS, Brooklyn
BRAND: AB INBEV / CORONA
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: AB INBEV / CORONA

2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Brand Experience & Activation

I will always be me (Case)

BRAND: DELL TECHNOLOGIES & INTEL
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: DELL TECHNOLOGIES & INTEL

2022 Cannes Lions International Festival of Creativity - Gold Lion - Corporate Purpose & Social Responsibility
Brand Experience & Activation

I Will Always Be Me

AGENCY: VMLY&R, New York
BRAND: DELL TECHNOLOGIES & INTEL
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Gold Lion
ADVERTISER: DELL TECHNOLOGIES & INTEL

2022 Cannes Lions International Festival of Creativity - Gold Lion - Challenger Brand
Brand Experience & Activation

Hack Market (fr)

AGENCY: MARCEL, Paris
BRAND: BACK MARKET
CATEGORY: Challenger Brand
AWARD: Gold Lion
ADVERTISER: BACK MARKET

2022 Cannes Lions International Festival of Creativity - Gold Lion - Not-For-Profit/Charity/Government
Brand Experience & Activation

The island of the day after (Short version)

AGENCY: OGILVY HONDURAS, Tegiucigalpa
BRAND: GRUPO ESTRATEGIGO GE PAE
CATEGORY: Not-For-Profit/Charity/Government
AWARD: Gold Lion
ADVERTISER: GRUPO ESTRATEGIGO GE PAE

2022 Cannes Lions International Festival of Creativity - Gold Lion - Not-For-Profit/Charity/Government
Brand Experience & Activation

DojaCode

AGENCY: MOJO SUPERMARKET, New York / RCA RECORDS, New York
BRAND: GIRLS WHO CODE
CATEGORY: Not-For-Profit/Charity/Government
AWARD: Gold Lion
ADVERTISER: GIRLS WHO CODE

2022 Cannes Lions International Festival of Creativity - Gold Lion - Retail
Brand Experience & Activation

Burger Glitch

AGENCY: DAVID, Sao Paulo
BRAND: BURGER KING
CATEGORY: Retail
AWARD: Gold Lion
ADVERTISER: BURGER KING

2022 Cannes Lions International Festival of Creativity - Gold Lion - Cultural Insight
Brand Experience & Activation

The Emancipation Loan

AGENCY: CIRCUS GREY, Lima
BRAND: MIBANCO
CATEGORY: Cultural Insight
AWARD: Gold Lion
ADVERTISER: MIBANCO

2022 Cannes Lions International Festival of Creativity - Silver Lion - Use of Mobile & Devices
Brand Experience & Activation

Dot Go. The First Customizable Object Recognition App For The Visually Impaired

AGENCY: SERVICEPLAN GERMANY, Munich
BRAND: DOT
CATEGORY: Use of Mobile & Devices
AWARD: Silver Lion
ADVERTISER: DOT

2022 Cannes Lions International Festival of Creativity - Silver Lion - Customer Acquisition & Retention
Brand Experience & Activation

The Human Meat Plant Based Burger

AGENCY: LOLA MULLENLOWE, Madrid
BRAND: OUMPH!
CATEGORY: Customer Acquisition & Retention
AWARD: Silver Lion
ADVERTISER: OUMPH!

2022 Cannes Lions International Festival of Creativity - Silver Lion - Social Behaviour
Brand Experience & Activation

Heinz Hot Dog Pact

AGENCY: RETHINK, Toronto
BRAND: KRAFT HEINZ
CATEGORY: Social Behaviour
AWARD: Silver Lion
ADVERTISER: KRAFT HEINZ

2022 Cannes Lions International Festival of Creativity - Silver Lion - Customer Retail / In-store Experience
Brand Experience & Activation

Bottega For Bottegas

AGENCY: PUBLICIS ITALY, Milan
BRAND: BOTTEGA VENETA
CATEGORY: Customer Retail / In-store Experience
AWARD: Silver Lion
ADVERTISER: BOTTEGA VENETA

2022 Cannes Lions International Festival of Creativity - Silver Lion - New Realities & Voice-activation
Brand Experience & Activation

The Unfiltered History Tour

AGENCY: DENTSU CREATIVE, Bengaluru / DENTSU CREATIVE, Mumbai / DENTSU CREATIVE, Gurgaon
BRAND: VICE MEDIA
CATEGORY: New Realities & Voice-activation
AWARD: Silver Lion
ADVERTISER: VICE MEDIA

2022 Cannes Lions International Festival of Creativity - Silver Lion - Use of Mobile & Devices
Brand Experience & Activation

The Nominate Me Selfie

AGENCY: FCB INDIA, Delhi / FCB CHICAGO
BRAND: POLITICAL SHAKTI + THE TIMES OF INDIA
CATEGORY: Use of Mobile & Devices
AWARD: Silver Lion
ADVERTISER: POLITICAL SHAKTI + THE TIMES OF INDIA

2022 Cannes Lions International Festival of Creativity - Silver Lion - Use of Mobile & Devices
Brand Experience & Activation

Hack Market (fr)

AGENCY: MARCEL, Paris
BRAND: BACK MARKET
CATEGORY: Use of Mobile & Devices
AWARD: Silver Lion
ADVERTISER: BACK MARKET

2022 Cannes Lions International Festival of Creativity - Silver Lion - Tech-Brand Led Experience
Brand Experience & Activation

Shah Rukh Khan-My-Ad

AGENCY: OGILVY, Mumbai
BRAND: CADBURY CELEBRATIONS
CATEGORY: Tech-Brand Led Experience
AWARD: Silver Lion
ADVERTISER: CADBURY CELEBRATIONS

2022 Cannes Lions International Festival of Creativity - Silver Lion - Cross-Platform Digital Experience
Brand Experience & Activation

Royalty Free Bot

AGENCY: DAVID, Bogotá
BRAND: ABINBEV
CATEGORY: Cross-Platform Digital Experience
AWARD: Silver Lion
ADVERTISER: ABINBEV

2022 Cannes Lions International Festival of Creativity - Silver Lion - Corporate Purpose & Social Responsibility
Brand Experience & Activation

The island of the day after (Short version)

AGENCY: OGILVY HONDURAS, Tegiucigalpa
BRAND: GRUPO ESTRATEGIGO GE PAE
CATEGORY: Corporate Purpose & Social Responsibility
AWARD: Silver Lion
ADVERTISER: GRUPO ESTRATEGIGO GE PAE

2022 Cannes Lions International Festival of Creativity - Silver Lion - Tech-Brand Led Experience
Brand Experience & Activation

DojaCode

AGENCY: MOJO SUPERMARKET, New York / RCA RECORDS, New York
BRAND: GIRLS WHO CODE
CATEGORY: Tech-Brand Led Experience
AWARD: Silver Lion
ADVERTISER: GIRLS WHO CODE