Cesar Avena Interview(s)
What motivates you to be part of the PHNX Jury, and what do you hope to bring to the judging process?
I'm excited to see new ways to play crafted by creatives globally, things never moved this fast before.
PHNX has always been about celebrating creativity in all its forms. What new perspectives or disciplines do you think deserve more recognition in award shows today?
We deserve to take a closer look at non-narrative driven films, vibe marketing, and brand-driven world building.
Which countries or regions do you think are leading the creative field right now? And which emerging markets should we look out for?
Asia, specifically China, is doing some amazing pieces of work right now.
What trends or cultural shifts do you think will define the most impactful creative work this year?
World-building, absurdism, and vibe.
If you could give one piece of advice to agencies and creatives submitting their work, what would it be?
Keep it fun.
Which creative minds are inspiring you the most right now?
Seán McGirr of Alexander McQueen, Hiro Murai, and Jordan Peele.
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