Cesar Avena

I’ve been in the industry for 8 years, working with some of the top creative shops in
Manila. Am also privileged enough to handle a good range of global and local brands
such as McDonald’s, The World Health Organization, Nestlé, and Unilever.

In my past life, I was the marketer for a local spirit brand, Emperador Brandy. It was an
amazing stint. While there, I was able to grow Emperador Light from its launch to
becoming the world’s largest-selling brandy in a couple of years, a world market
leadership that lasted for four consecutive years.

My ethos is to make light and effective spots, while having fun in the process. My goal
right now is to share my creative vision on a more global stage and have a blast doing it