I have more than 13 years of practical experience both on the client side and in the agency market. I am passionate about solving complex problems that don’t fit into standard procedures. Throughout my career, I have developed brand strategies for technology startups, FMCG segments, and B2B projects, as well as small and medium-sized businesses across the US, European, Russian, and Asian markets.
I believe that brand strategy is the foundation for business growth—but strategy alone isn't enough. True impact happens at the intersection of strategy and design, where insights transform into powerful, tangible experiences. I am driven by the challenge of turning abstract ideas into brands that inspire, connect, and evolve with their audiences.