Summer-September 2024: Partnered with the South Korean agency NPR Intercommunication to elevate the brand of DINT, a high-end female fashion brand, and its premium line KELLY SHIN at Paris Fashion Week in September 2024.
• Oversaw operations and established/managed contracts with 80+ business partners, talent agencies, and production companies.
• Recruited employees, ensuring each member was well-versed in the brand’s ethos and capable of delivering an exceptional customer experience.
• Provided advice on international marketing, including influencer marketing.
• Strategically orchestrated VIP guest management and supported influencer marketing, leveraging fashion fans and social media influencers to amplify the brand’s reach and engagement without direct advertising. Carefully curated guest lists for exclusive brand events, including the highly anticipated runway show, ensured the presence of industry experts, influencers, and potential brand advocates.
• Analyzed ongoing campaign coverage in digital channels.
The collection has received a highly positive feedback from both online and offline communication channels. The earned media reach crossed 1M impressions in the first week of the brand campaign and counting.
• Oversaw operations and established/managed contracts with 80+ business partners, talent agencies, and production companies.
• Recruited employees, ensuring each member was well-versed in the brand’s ethos and capable of delivering an exceptional customer experience.
• Provided advice on international marketing, including influencer marketing.
• Strategically orchestrated VIP guest management and supported influencer marketing, leveraging fashion fans and social media influencers to amplify the brand’s reach and engagement without direct advertising. Carefully curated guest lists for exclusive brand events, including the highly anticipated runway show, ensured the presence of industry experts, influencers, and potential brand advocates.
• Analyzed ongoing campaign coverage in digital channels.
The collection has received a highly positive feedback from both online and offline communication channels. The earned media reach crossed 1M impressions in the first week of the brand campaign and counting.