Svetlana Stotskaya

Marketing & Brand Executive at Independent Consultant

Paris, France

About me

Svetlana is a Global Marketing & Strategy Leader, Judge and Mentor.
Recognized as a Global Young Leader by the 2024 THINC Fellowship by Tencent and Viva La Vida, Changemaker by the World Intellectual Property Organization, she is passionate about helping companies balance between long-term vision and short-term performance, building enduring brands.
Svetlana is a distinguished judge for international prestigious competitions SLINGSHOT 2023 (Singapore Innovation Week 2023), Shorty Impact Awards 2024 (USA), Incentive Awards 2024 (UK), Summit Creative Award 2024 (USA), 2024 Sustainability Awards (USA), 2024 Stratus Cloud Computing Awards (USA), among others.
She won the 2024 Global Recognition Award and serves as an EWEMA Ambassador for the Early Warning Europe Network. Additionally, she is a member of Green The Bid (USA), a nonprofit promoting sustainability in the advertising industry, and The Global Leaders Movement by the female factor (Austria).
Svetlana holds a strong academic background in Economics and Marketing, with post-graduate studies at the World Intellectual Property Organization, University of Basel, Korea Advanced Institute of Science and Technology (KAIST), and University of Geneva.

Skills

Awards

Talent you might be interested in

Richard Kirshenbaum

Founder & Chief Executive Officer

Communication Sans Frontières

Joe Sciarrotta

USA CCO

Ogilvy & Mather, Chicago

Mark Lund

President McCann Worldgroup UK and Europe

McCann Worldgroup UK

My Work

SEE ALL WORK

Marketing Project in Luxury and Fashion for 2025 S/S Paris Fashion Week

Integrated Marketing Project in Fragrance & Art Industries in Singapore & Dubai (UAE)

Global Social Media Marketing Campaign #EveryVoiceInScience by UNESCO

Education

Basel Winter Arbitration Post-Graduate Program

University of Basel

February 2022 - February 2022 (1 second)

Basel Winter Arbitration Post-Graduate Program (Certificate by Arbitration Lab), International Law and Legal Studies Arbitration Lab is a joint initiative by the University of Basel and the British Institute of International and Comparative Law.

Post-Graduate Certificate in Intellectual Property

University of Geneva

June 2019 - July 2019 (1 month)

WIPO-UNIGE Summer School on Intellectual Property. The program covers all main areas of IP (namely patent law, trademarks, design and copyright). Attended the 2nd IP researchers Europe Conference (IPRE) jointly organised by the University of Geneva with the World Intellectual Property Organization (WIPO) and the World Trade Organization (WTO).

Fundamentals of Digital Marketing

Google

March 2019 - March 2019 (1 second)

Certificate in Digital Marketing

Web Analytics

Digital Marketing Institute

March 2017 - March 2017 (1 second)

Strategic Planning

EU-Eastern Partnership Culture and Creativity Programme

December 2016 - December 2016 (1 second)

Bachelor in Marketing and Economics

Belarus State Economic University

September 2009 - June 2013 (3 years 9 months)

Belarusian State Economic University (BSEU), located in Minsk, Belarus, focuses on preparation of high-level professionals in Finance and Economics. Originally established in 1933 as the Belarusian Institute for National Economy, it was later renamed BSEU in January 1992. By 1997, the university had gained official recognition as a leading national educational institution for training specialists in the field of Economics.

Trade Organizations

the female factor

The Global Leaders Movement

December 2024 - Present (3 months)

The Global Leaders Movement by the female factor is a professional community dedicated to empowering the next generation of female leaders to secure their seats at the table. This initiative is supported by companies like Google, Visa, UniCredit, and the Vienna Business Agency.

GREEN THE BID

Member

November 2024 - Present (4 months)

As a grassroots nonprofit organization, Green The Bid (USA) is dedicated to promoting sustainability within the global advertising industry. It empowers businesses to adopt more environmentally friendly practices. By joining this initiative, I am committed to supporting our mission of providing free resources that help companies make impactful changes towards sustainability. Other members include such brands as Airbnb, Expedia Group, Mastercard, Meta, Ford Motor Company, General Mills, Uber, agencies DDB, Droga5 Dublin, dentsu, Dentsu Creative, Forsman & Bodenfors, Carmichael Lynch, Big Com, and many production companies, vendors, and ally organizations. The members of the initiative can drive meaningful change in the advertising industry and contribute to a healthier planet.