Pum Lefebure

Pum Lefebure is the co-founder and Chief Creative Officer of Design Army, a Washington, D.C.-based agency renowned for its innovative and visually striking work. At the helm of the agency’s creative output, Pum has directed numerous global campaigns for an impressive roster of clients, including the Academy Awards, Adobe, Disney, Bloomingdale’s, The Ritz-Carlton, PepsiCo, Hong Kong Ballet, Smithsonian, and Lucasfilm. Hailing from Thailand, Pum brings a multicultural perspective to American design, crafting work that bridges cultural boundaries and resonates with diverse audiences.

Known for her entrepreneurial drive, Pum has transformed Design Army into a trendsetting creative powerhouse. Her hallmark style blends artistry with commercial impact, demonstrating her belief that exceptional design drives business success. An expert in branding, corporate identity, and conceptual design, she is celebrated for her bold art direction and strategic thinking. Her insights on design and creativity have been featured in Fast Company, The New York Times, The Washington Post, Adweek, Entrepreneur, and Forbes, among other leading publications.

Pum is a respected figure in the global design community, frequently chairing prestigious design juries. She has served as President of the Cannes Lions Design Jury and led juries for the Clio Awards, One Show, AdFest, and London International Awards. Her own creative work has earned numerous accolades, including Emmy Awards, D&AD Pencils, Cannes Lions, One Show Pencils, ADC Cubes, Red Dot Awards, and honors from AIGA. Her influence extends worldwide as a speaker and workshop leader, having inspired audiences from Copenhagen to Bangkok and Beijing.

Recognized as one of Adweek’s Creative 100 and featured on the cover of GDUSA as one of the top 50 People to Watch, Pum’s accolades are as diverse as her career. She is celebrated in The Kinfolk Entrepreneur and was named a Rising Star by the Washington Business Journal’s Women Who Mean Business. Pum currently serves on the Board of Directors for The One Club in New York, contributing to the evolution of design and creativity on a global scale.