RJ is a copy-based creative based in Manila with a decade of experience working with some of the country’s leading brands, including Caltex, Ford, Colgate, Kia, Maxus, PLDT, Globe, SMART, Sting, and Gatorade. He has honed his craft at top advertising agencies such as VMLY&R Philippines, Wunderman Thompson Manila, DDB MNL, and Redbin Philippines.
During his time as Associate Creative Director at Redbin Philippines, RJ spearheaded the agency’s business-building and awards efforts, bringing home Redbin's first local and global accolades, including the Philippines' first Luum Awards.
RJ’s dedication and passion for crafting creative and effective campaigns have earned him notable recognition, including the CRYSTAL award at the Ad Stars New Stars Young Creative Competition (2020), where he triumphed over 200 global entries. He was also one of the 9 Filipino creatives handpicked by the London International Awards to undergo a creative mentorship program in 2022. RJ has served as a jury member at prestigious award shows, including the MAD Stars Awards (2023, 2024) and Boomerang Awards (2024). Additionally, he is active in industry events, serving as Head of the Socials Committee for the Boomerang Awards 2024 and as a committee member for the DMAP Digital Young Creators' Competition and Coaching.
His work continues to be celebrated at renowned creative festivals, including Ad Stars, Campaign Brief THE WORK, Luum Awards, Marketing Excellence Awards, Gerety Awards, Tambuli Asia-Pacific Awards, Boomerang Awards, ARAW Values Awards, and Kidlat Awards.