RJ Espartinez
Associate Creative Director at Redbin Philippines
Makati, Philippines
YOUR NEIGHBORHOOD FARM-TO-TABLE MEAT SHOP

As manifested in its logo, 'The' is a cursive handwritten type to share the process that the meat undergoes: gently and expertly handled and packed. 'Good Meat' scrumptiously communicates the meaty goodness of the product using a bold font.

The pig icon under it exhibits versatility - which can be easily changed if a new meat product will be introduced (beef icon, chicken icon, fish icon).

Lastly, red signifies the color of fresh meat. These elements are seamlessly put together on top of a circle chopping board, ready to share the goodness to everyone.

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