YOUR NEIGHBORHOOD FARM-TO-TABLE MEAT SHOP
As manifested in its logo, 'The' is a cursive handwritten type to share the process that the meat undergoes: gently and expertly handled and packed. 'Good Meat' scrumptiously communicates the meaty goodness of the product using a bold font.
The pig icon under it exhibits versatility - which can be easily changed if a new meat product will be introduced (beef icon, chicken icon, fish icon).
Lastly, red signifies the color of fresh meat. These elements are seamlessly put together on top of a circle chopping board, ready to share the goodness to everyone.