Ignacio Porto

Ignacio began his career as a copywriter at Bates Argentina before joining Grey Argentina, where he contributed to the regional team for Procter & Gamble. After gaining extensive experience across various sectors, he moved to Mexico to serve as Creative Director at Alquimia S2.

Upon returning to Argentina, Ignacio became part of McCann Worldgroup’s creative hub for Cannes, developing high-profile campaigns. He also collaborated with Ramiro Agulla in the political arena, crafting impactful communication strategies. Later, he served as Regional Creative Director at PALM ERA, a multinational marketing agency with operations in 11 Latin American countries, the USA, and Spain.

Over his career, Ignacio has earned more than 25 national and international awards, including honors from EPICA, FIAP, WINA, FEPI, Círculo de Creativos Argentinos, New York Festival, and Wave, among others. He has also served as a jury member for prestigious global festivals such as El Ojo de Iberoamérica, AdForum PHNX, FIAP, WINA, FIP, and FEPI.

Ignacio has worked with an impressive roster of brands, including La Cardeusse, Tregar, Pony, Unilever, Tolder, Zonajobs, Dow Agrosciences, Caro Cuore, Sedal Global, Dmotores, OHHmydog, Havanna, Prudence, TCL, Alcatel, and UNICEF.