Pablo Dachefsky

Pablo Dachefsky

CO-Founder & CCO at Gabriel WW
Abu Dhabi, United Arab Emirates

About me

I'm a strong believer in finding new ways to get to the boldest ideas, through traditional lateral thinking and experimenting with Service Design & Design Thinking processes.

With more than 25 years of experience in the digital and advertising world, I have worked with top global brands and companies as clients (like Burger King, Renault, Netflix, BBVA, Bankinter, Sony, Visa, Sodexo, AXA, ...) and in leading worldwide agencies such as Publicis, BBDO, Saatchi & Saatchi, Wunderman Thompson among others. My creative direction style always looks for stressing a powerful and special combination of technology, PR shocks, and a touch of ‘gadget’ style.

Some of my accolades:
Top #4 Best Executive Creative Directors WorldWide for The Drum 2020/1

Top #2 Best Executive Creative Directors WorldWide for ADC One Show Rankings 2021

+ 180 international awards in Cannes, Epica, Clio, NY Festivals, One Show, D&AD, LIA among others

+ 35 Grand Prixes in the last 5 years.

Jury in more than 10 festivals as AdForum PHNX, Eurobest, El Sol, NY Festivals among others.

Teacher of Creativity into the Publicis/CEU Master, INESDI, IE, U-Tad among others.

Positions

Founder
DAF
United Arab Emirates
March 2024 - Present (10 months)
Dubái, Emiratos Árabes Unidos ·
ECD
Madrid, Spain
2019 - 2022 (3 years)
ECD
Madrid, Spain
2015 - 2022 (7 years)

Shared position between NURUN & WYSIWYG, as head of Creativity of the Digital division of Publicis Spain.
Director. Head of Strategy, Design & Concept
Madrid, Spain
2015 - 2022 (7 years)
Director. Head of Strategy, Design & Concept Jan 2015 - Feb 2022
Director General Creativo NURUN Apr 2015 - Dec 2019
Creative Director Mar 2010 - Jan 2015

Concept, Design & Strategy leader for Nurun Spain, responsible of the entire Creative team, working for some clients as: L'Oreal Paris, BBVA, Red Bull, McDonald's, Gallina Blanca, SEAT and others.
Creative Director
Madrid, Spain
2006 - 2010 (4 years)
Interactive Creative Supervisor
Madrid, Spain
2003 - 2006 (3 years)

Other professional activities

Docente

Master CEU Publicis en Creatividad Publicitaria e Innovación ·
2017 - 2022 (5 years)
ApprenticeshipMaster CEU Publicis en Creatividad Publicitaria e Innovación · Apprenticeship Jan - Feb · 5 yrs 2 mos

PHNX 2024

Awards Jury Member

PHNX 2025

Awards Jury Member

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