Pedro Leal Almeida, a designer and creative strategist with 14 years of experience in the creative industry, is based in Lisbon. His approach to branding is experiential, focusing on creating relational and empathetic brands that help clients achieve their objectives.
After working in various agencies and holding positions as a Creative Director, Pedro decided to apply everything he had learned in his own studio. LABS was born—a functional creative space that reflects Pedro's belief in the purpose of brand design in society.