Germán F González Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It opens up a great opportunity to focus on commendable work worldwide, while simultaneously adding to the variety of perspectives for evaluating them from multiple angles and industries.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It does open a door to good creative works, to positions or industries that might not have such visibility regularly.
What do you think of the idea of free entry until the shortlist stage?
It's a great initiative, as it allows smaller studios/agencies to participate in the awards without needing to allocate a budget only for participation.
How would you define the perfect PHNX Awards winner?
The perfect winner would be the one -that somehow- aligns with the principles and reason for the PHNX awards itself.
What is having the biggest impact on creative trends at the moment?
Humor... Always fresh and always relatable.
Who would you nominate as your two or three “creatives of the year”?
These two or three talents that make an impact and have the tools to change the industry -probably unknown names to this day-
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