Jonathan Cruz Interview(s)

I am glad to join the PHNX jury this year because the show's relevance is rising. It's becoming a key part of our industry's history, and I wanted to be in on that.

I see it as a positive step. Mixing creatives with strategists, clients, and people from various parts of the industry creates a balanced jury. It brings different viewpoints to the table, which can only enrich the decision-making process. It’s a thoughtful way to ensure we’re covering all angles of creativity and innovation

I think it's a smart move. Allowing free entry up to the shortlist stage lowers barriers for participation, encouraging a wider range of submissions. It's an inclusive approach that could uncover hidden gems and foster diversity in the competition

The perfect PHNX Awards winner would be a blend of groundbreaking creativity and impactful strategy. Their work should capture attention and drive meaningful change or action. Ideally, it represents the best of innovation, pushing boundaries while remaining authentic and resonant with its intended audience.

Right now, technology is the biggest driver of creative trends. It's reshaping how we create, share, and interact with content, opening new avenues for innovation and storytelling. Technology is expanding the creative landscape in exciting ways, from AI and AR to social media platforms.

Danilo Boer
Anselmo Ramos