Nico Ciccola
Creative Diretor at REF+
São Paulo, Brazil

Nico Ciccola Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?
Because it's a democratic advertising festival, so I could be able to see ideas that are out of the big advertising groups, and may have different points of view, out of the commercial formulas that I have already known.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
The best way of learning is hearing all the voices
What do you think of the idea of free entry until the shortlist stage?
Amazing, allowing everyone to participate, and not only the big advertising groups that have money to invest in them.
How would you define the perfect PHNX Awards winner?
Independent agency, that has gut, or simplicity, to make a good and real idea
What is having the biggest impact on creative trends at the moment?
I.A and global heating
Who would you nominate as your two or three “creatives of the year”?
Don't have
.

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