Michael Frick built his career on the foundation of trust and founded No Friction, a music agency and consultancy that helps businesses and artists make money thriving at the intersection of business, music, culture, media, and technology.
No Friction provides a comprehensive music strategy that leverages the power of music and culture to tell your brand's story. From ideation to talent acquisition, music supervision to licensing, we work with our clients to develop a cohesive brand narrative that resonates and leaves a lasting impression on their target audience.
Clients include Apple, Tesla, Google Brand Studio, TMobile, Audi, Visa, Chime, Verizon, Adidas, MTV, Pepsi, Nissan, Nike, Samsung, Intuit: QuickBooks, Sony, Visit California, 72&Sunny, TBWA\Chiat\Day, Shipyard, Goodby, CPB, Barrett SF, among others.