A Brazilian copywriter based in NYC with ten years of experience. During this time, I’ve already worked in several agencies (digital, healthcare, and integrated agencies, global and local ones).
Advertising walks alongside pop culture, and even when talking to healthcare professionals, patients, or their families, all communication must be entertaining to be engaging. This view, combined with my experiences, gave me a new perspective on my work and helped me to be recognized in some of the biggest advertising festivals in the world, like Cannes Lions, New York Festivals, Clio, LIA, to name a few.