Rui Fabricio Monroy Velasquez Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?

Because the festival has become a benchmark for the industry where it is possible to see extraordinary works that open the mind to innovative and fresh creative proposals

What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?

It is essential to take into account the views of all those involved in the success of a campaign, I am referring to the creatives, designers/producers, advertisers and consumers, this positive mix in the profiles of the jury makes the result of the sentence absolutely legitimate from every perspective.

What do you think of the idea of free entry until the shortlist stage?

I think it is an excellent decision because it gives more opportunities for excellent jobs that for some reason are not economically feasible to access... inclusion

How would you define the perfect PHNX Awards winner?

It is the creative piece that managed to transmit the idea in a disruptive, clear and creatively effective way to the potential client.

What is having the biggest impact on creative trends at the moment?

The use of artificial intelligence in disruptive content

Who would you nominate as your two or three “creatives of the year”?

VMLY&R México, Slap Argentina, OWAK Colombia