Ilaria Di Piero
Deputy Creative Director at VML
Milan, Italy

Ilaria Di Piero Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?
I believe joining the PHNX jury this year is important because it aligns with my commitment to promoting diversity and fresh perspectives in the creative industry. PHNX's dedication to including a wide range of voices, from established professionals to emerging talents, resonates with my belief that creativity thrives on inclusivity. Additionally, the opportunity to be part of a large and independent jury inspires me, as I believe diverse perspectives lead to more nuanced evaluations.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think PHNX's hybrid jury, which includes a diverse mix of creatives, strategists, clients, and industry professionals, is highly beneficial. This inclusive approach ensures a comprehensive evaluation, incorporating creative, strategic, and client perspectives. It reflects the evolving nature of the industry, where diverse viewpoints are crucial for innovation and excellence.
What do you think of the idea of free entry until the shortlist stage?
I believe the idea of offering free entry until the shortlist stage is commendable. It lowers barriers to participation, allowing a broader range of creatives to submit their work for consideration. This inclusive approach encourages diversity and ensures that talent is not hindered by financial constraints. Additionally, it provides an opportunity for emerging talents and underrepresented voices to showcase their work on a prestigious platform, ultimately enriching the creative community as a whole.
How would you define the perfect PHNX Awards winner?
The perfect PHNX Awards winner embodies creativity, innovation, and impact. They demonstrate exceptional craftsmanship in their work, pushing boundaries and challenging norms within the industry.
What is having the biggest impact on creative trends at the moment?
The rapid advancement of technology, societal shifts towards inclusivity and sustainability, and the rise of remote work are currently shaping creative trends significantly.
Who would you nominate as your two or three “creatives of the year”?
It doesn't come to mind.
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