Guillermo is a seasoned creative of more than 15 years of international experience. He has won almost any major international award, including Cannes Lions, One Show, Clios, EFFIES and many more. However, as a former rock journalist, TV host, gamer pioneer and digital early adopter, he believes that the best award you can get is people's recognition when you achieve to at least make a dent in popular culture.
His motto is "Make ripples, not ads".